{"title":"100% PURE UK","description":"\u003cp\u003eShop 100% PURE in the UK at British Harmonia. The 100% PURE range here covers face makeup, moisturisers and lip makeup, from the 100% PURE Lip Gloss Naked to the 100% PURE Pink Grapefruit Shower Gel. Delivery is free to every UK address.\u003c\/p\u003e\u003ch2\u003ePopular 100% PURE products\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/100-pure-lip-gloss-naked-fruit-pigmented-warm-peachy-nude-high-shine\"\u003e100% PURE Lip Gloss Naked\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/100-pure-pink-grapefruit-shower-gel-hydrating-body-wash-for-all-skin-types-gluten-free-vegan-8-fl-oz\"\u003e100% PURE Pink Grapefruit Shower Gel\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/100-pure-lip-gloss-pink-caramel-fruit-pigmented-high-shine-moisturizing\"\u003e100% PURE Lip Gloss Pink Caramel\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/100-pure-kelp-mint-volumizing-conditioner-deep-hydration-shine\"\u003e100% PURE Kelp \u0026amp; Mint Volumizing Conditioner\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/100-pure-multi-vitamin-antioxidants-ultra-rich-pm-treatment-night-cream-with-vitamin-c-retinol\"\u003e100% PURE Multi-Vitamin + Antioxidants Ultra Rich PM Treatment\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBrowse more \u003ca href=\"\/collections\/makeup\"\u003emakeup\u003c\/a\u003e, or see every brand we stock on our \u003ca href=\"\/pages\/shop-by-brand\"\u003eA–Z brand page\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"100-pure-tinted-moisturizer-white-peach-light-to-medium-coverage-dewy-glow-vegan","title":"100% PURE Tinted Moisturizer White Peach – Light to Medium Coverage, Dewy Glow, Vegan","description":"\u003ch2\u003eDiscover the 100% PURE Tinted Moisturizer in White Peach\u003c\/h2\u003e\n\u003cp\u003eMeet a moisturizing tinted cream that blends color with skincare. Powered by fruit-pigmented technology inspired by cocoa and fruit pigments, this formula delivers a natural, light-to-medium tint with a dewy finish.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eColor derived from cocoa and fruit pigments, not synthetic dyes, for a naturally tinted look.\u003c\/li\u003e\n  \u003cli\u003eHydrating blend with antioxidant-rich goji, acai, and pomegranate oils that nourish as you wear.\u003c\/li\u003e\n  \u003cli\u003eA dewy, skin-like glow that breathes—no heavy feel or clogged pores.\u003c\/li\u003e\n  \u003cli\u003eEasy to apply and blend across skin tones; provides just enough coverage to even tone and blur minor imperfections.\u003c\/li\u003e\n  \u003cli\u003eClean beauty you can feel good about: cruelty-free, vegan, gluten-free, fragrance-free, and made in the USA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results, start with a clean base and warm the product between fingertips. Gently press and blend across the forehead, cheeks, and jawline to build coverage as needed. This lightweight formula performs well on warm days or when you want a minimal makeup moment.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePatented fruit-pigmented color with a natural hue.\u003c\/li\u003e\n  \u003cli\u003eHydration without greasiness, thanks to aloe, white tea, cucumber juice, and rosemary.\u003c\/li\u003e\n  \u003cli\u003eBreathable, non-comedogenic feel that helps skin look luminous rather than weighed down.\u003c\/li\u003e\n  \u003cli\u003eVegan, gluten-free, cruelty-free, and made in the USA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re aiming for a barely-there glow or a refined finish, this tinted moisturizer supports a healthy-looking complexion with a gentle, everyday approach.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin tones is this tinted moisturizer best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for light to medium skin with a warm yellow undertone, delivering a natural dewy finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan, cruelty-free, gluten-free, and made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63256591565149,"sku":"B004BE9LQK","price":65.15,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-tinted-moisturizer-white-peach-bottle.jpg?v=1769950342"},{"product_id":"100-pure-tinted-moisturizer-golden-peach-light-medium-coverage-dewy-glow-vegan","title":"100% Pure Tinted Moisturizer – Golden Peach, Light–Medium Coverage, Dewy Glow, Vegan","description":"\u003ch2\u003eDiscover the 100% Pure Tinted Moisturizer\u003c\/h2\u003e\n\u003cp\u003eMeet a hydrating cream with a tinted finish that relies on fruit pigments rather than synthetic dyes. The shade Golden Peach is crafted for light to medium skin with a warm yellow undertone, delivering a natural-looking glow. Color comes from cocoa and fruit pigments and is supported by a globally patented fruit pigment technology for a fresh, clean aesthetic.\u003c\/p\u003e\n\u003cp\u003eThis lightweight formula blends seamlessly, offering a subtle tint that evens skin tone while letting your skin breathe. Antioxidant-rich goji, acai, and pomegranate oils nourish as you wear it, helping to smooth dryness and impart a soft luminosity without heaviness.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits and what to expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNatural tint from fruit pigments delivers a soft, even finish without relying on synthetic dyes\u003c\/li\u003e\n  \u003cli\u003eLight to medium coverage that looks like your skin, with a dewy glow\u003c\/li\u003e\n  \u003cli\u003eHydrating, non-greasy texture that wears comfortably through the day\u003c\/li\u003e\n  \u003cli\u003eCalming hydration from aloe, white tea, cucumber juice, and rosemary\u003c\/li\u003e\n  \u003cli\u003eSkin-friendly formula vegan, gluten-free, cruelty-free, and made in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTexture, finish, and usage tips\u003c\/h3\u003e\n\u003cp\u003eThe formula glides on smoothly and fades evenly with minimal effort, leaving a fresh, radiant look suited to warm complexions. It feels light enough for hot days while concealing minor imperfections for a polished appearance.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a pea-sized amount to cheeks, forehead, and chin; blend with fingertips or a brush\u003c\/li\u003e\n  \u003cli\u003eBuild gradually for more coverage where needed, avoiding heaviness on hot days\u003c\/li\u003e\n  \u003cli\u003ePair with a skincare routine for an enhanced, naturally luminous base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho it is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for those seeking a gentle tint that complements light to medium skin tones with yellow undertones. Use as a lightweight base under makeup or on its own for a breathable, healthy-looking finish.\u003c\/p\u003e\n\n\u003ch3\u003eEthics and quality you can trust\u003c\/h3\u003e\n\u003cp\u003e100% Pure emphasizes clean, responsibly sourced ingredients. The product is vegan, fragrance-free, gluten-free, cruelty-free, and manufactured in the USA, aligning with a commitment to transparent beauty.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan, cruelty-free, gluten-free, and proudly made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin tones is Golden Peach best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for light to medium skin with yellow undertones; blends to a natural, dewy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63256591794525,"sku":"B004BEBBG8","price":65.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-tinted-moisturizer-bottle.jpg?v=1769950343"},{"product_id":"100-pure-tinted-moisturizer-anti-aging-alpine-rose-light-to-medium-dewy-glow","title":"100% PURE Tinted Moisturizer Anti-Aging – Alpine Rose, Light to Medium, Dewy Glow","description":"\u003cp\u003eIntroducing the 100% PURE Tinted Moisturizer Anti-Aging in Alpine Rose. This lightweight cream blends tinted color with skin-nourishing ingredients to deliver a natural, dewy finish that's comfortable from morning to night. The shade Alpine Rose is designed for fair skin with pink undertones, offering light to medium coverage that even outs redness without masking your natural complexion.\u003c\/p\u003e\u003cp\u003eThe color comes from fruit pigmented technology—pigments derived from cocoa and safe, plant-based sources rather than synthetic dyes. This approach helps achieve a flattering, warm-toned glow while keeping the product gentle on the skin. The result is a versatile base that enhances radiance while letting skin breathe.\u003c\/p\u003e\u003ch2\u003eHydration and care in one step\u003c\/h2\u003e\u003cp\u003eHydration is a core benefit. Antioxidant-rich goji, acai, and pomegranate oils nourish, while organic white tea, aloe, cucumber juice, and rosemary promote soothing hydration and redness reduction, helping skin feel refreshed. The dewiness stays lightweight and non-greasy, so pores stay breathable.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNon-greasy dewiness that stays comfortable on warm days.\u003c\/li\u003e\n\u003cli\u003eHydrating ingredients designed to support a revitalized appearance over time.\u003c\/li\u003e\n\u003cli\u003eColor that adapts to light-to-medium coverage needs for daily wear.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use and who it suits\u003c\/h2\u003e\u003cp\u003eApply with fingertips or a brush, blending for a seamless finish that blurs imperfections without heavy masking. This formula works well on most skin types, including those who prefer a natural look or who want a makeup base with skincare benefits. It’s gluten-free, vegan, cruelty-free, and made in the USA.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdeal for quick routines, commutes, or weekend errands where you want a polished look.\u003c\/li\u003e\n\u003cli\u003eGreat as a lightweight base for a no-makeup makeup style or as a glow-boosting layer under powder.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBecause every complexion is unique, results can vary. You may notice a smoother, more vibrant appearance with continued use, while enjoying the breathable, nourishing feel that supports your skin’s comfort throughout the day.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Alpine Rose tinted moisturizer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan, cruelty-free, and free from harsh synthetic dyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin tones is Alpine Rose shade suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for fair skin with pink undertones; blends for light to medium coverage with a dewy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258062553437,"sku":"B017EVM8S4","price":65.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-tinted-moisturizer-alpine-rose-bottle.jpg?v=1769956971"},{"product_id":"100-pure-glossy-locks-repair-conditioner-deep-moisture-nourishing-treatment-13-5-fl-oz","title":"100% PURE Glossy Locks Repair Conditioner – Deep Moisture \u0026 Nourishing Treatment, 13.5 fl oz","description":"\u003ch2\u003eRestore and Nourish Thirsty Hair with 100% PURE Glossy Locks Repair Conditioner\u003c\/h2\u003e\n\u003cp\u003eMeet a nutrient-rich conditioner cream designed to renew dry, damaged hair with a natural blend of coconut oil, biotin, aloe, hyaluronic acid, avocado butter, and passionfruit. The texture feels creamy and luxurious, gliding onto strands to deliver moisture without weighing hair down. Expect a clean, fresh scent that hints at tropical fruits and botanicals as you work it through your lengths.\u003c\/p\u003e\n\u003cp\u003eKey benefits and features at a glance:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGreen repair for thirsty hair using a natural blend of coconut oil, biotin, aloe, hyaluronic acid, avocado butter and passionfruit.\u003c\/li\u003e\n  \u003cli\u003eSupport for distressed hair from color, bleach, and chemical treatments without heaviness, promoting a softer feel.\u003c\/li\u003e\n  \u003cli\u003eDeep moisture coating that helps smooth cuticles and reduce frizz while leaving strands silky and manageable.\u003c\/li\u003e\n  \u003cli\u003eSimple post-wash routine: apply to freshly washed locks, leave a few minutes, rinse, then follow with serum or spray.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, ethically sourced ingredients with a sulfate-free base and no harsh parabens, phthalates, PEGs, or artificial fragrances.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter washing, apply from mid-length to ends and gently distribute with fingertips.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes to let emollients coat each strand.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and proceed with your usual leave-in product or styling routine.\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency to your hair’s needs; some users enjoy weekly deep conditioning, others as part of their routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-Life Scenarios and Sensory Notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor color‑treated or chemically treated hair, this conditioner aims to restore softness and reduce limpness between treatments.\u003c\/li\u003e\n  \u003cli\u003eOn dry, brittle ends, it offers a light, non-greasy moisture boost that enhances manageability during styling.\u003c\/li\u003e\n  \u003cli\u003eThe creamy texture and natural scents make routine washing a comforting, spa-like experience rather than a chore.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat You Can Expect\u003c\/h3\u003e\n\u003cp\u003eThe formula emphasizes emollients and nourishing vitamins to coat and protect each strand. Results vary by individual, but many users report improved glide, smoother surface texture, and a more polished appearance over time without sacrificing lightweight volume.\u003c\/p\u003e\n\u003ch3\u003eClean Beauty Commitment\u003c\/h3\u003e\n\u003cp\u003e100% PURE stands for well-researched, healthy, natural ingredients. This conditioner aligns with cruelty-free practices and purity standards, delivering a product that supports both hair health and ethical sourcing—without harsh detergents or artificial additives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It supports distressed hair from color and chemical treatments using gentle, natural ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use the Glossy Locks Repair Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply after washing from mid-length to ends, leave 1–3 minutes, rinse, then follow with your preferred serum or spray.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258392494429,"sku":"B07B6FQD12","price":49.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-glossy-locks-repair-conditioner-bottle.jpg?v=1769959348"},{"product_id":"100-pure-coconut-whipped-body-butter-deep-hydration-for-dry-skin-vegan-3-4-oz","title":"100% PURE Coconut Whipped Body Butter – Deep Hydration for Dry Skin, Vegan, 3.4 oz","description":"\u003cdiv class=\"seo-description\"\u003e\n  \u003ch2\u003eLuxurious hydration for everyday skin care\u003c\/h2\u003e\n  \u003cp\u003eDiscover deep, comforting moisture with 100% PURE Coconut Whipped Body Butter. This lightweight, whipped formula glides on smoothly and sinks into skin, delivering lasting nourishment without a heavy or greasy finish. The result is skin that feels softer and appears more even after each application, making it a staple for daily care.\u003c\/p\u003e\n  \u003cp\u003eFormulated with cocoa butter and avocado oil, it helps soften rough patches and smooth texture. The creamy texture spreads with ease, turning application into a pampering moment—perfect after a shower or bath when your skin craves replenishment.\u003c\/p\u003e\n\n  \u003ch3\u003eBoosted by skin-loving ingredients\u003c\/h3\u003e\n  \u003cp\u003eEach jar blends antioxidant-rich fruits with nourishing oils. Acai and goji berries contribute essential vitamins and phytonutrients to support a well-nourished appearance. Argan oil and vitamin E help promote a radiant look while supporting skin resilience.\u003c\/p\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eINTENSELY MOISTURIZING: rapidly nourishes dry skin with a rich, whipped texture.\u003c\/li\u003e\n    \u003cli\u003eANTIOXIDANT SUPPORT: acai and goji berries deliver vitamins and protective phytonutrients.\u003c\/li\u003e\n    \u003cli\u003eGLOW-ENHANCING: argan oil and vitamin E contribute to a smoother, more radiant look.\u003c\/li\u003e\n    \u003cli\u003eNON-GREASY FEEL: absorbs quickly for comfortable all-day wear.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eDaily ritual with a tropical scent\u003c\/h3\u003e\n  \u003cp\u003eThe coconut fragrance brings a touch of tropical serenity to your routine. Use daily to hydrate from head to toe and enjoy a soft, uplifting aroma that lingers pleasantly without overpowering.\u003c\/p\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eCRUELTY-FREE AND VEGAN: plant-based formula without animal byproducts or harsh synthetic ingredients.\u003c\/li\u003e\n    \u003cli\u003eVERSATILE CARE: ideal for arms, legs, elbows, and any area needing extra moisture.\u003c\/li\u003e\n    \u003cli\u003eTRAVEL-FRIENDLY SIZE: a compact 3.4 oz jar fits easily into bags or a bathroom shelf.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cp\u003eWarm a small amount between your palms and massage onto damp or dry skin after bathing for best absorption. Focus on dry patches first, then smooth over the rest of the body for a balanced, hydrated feel.\u003c\/p\u003e\n\n  \u003cp\u003eWith its plant-based formula, this body butter offers a luxurious routine that supports everyday moisture and a fresh coconut scent that enhances your self-care moments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Coconut Whipped Body Butter suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it provides rich hydration for dry skin and works well as part of a everyday body care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the butter is vegan and cruelty-free, crafted with plant-based ingredients and no animal testing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258419396957,"sku":"B00JRH2HFS","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-coconut-whipped-body-butter-jar-closeup.jpg?v=1769959728"},{"product_id":"100-pure-2nd-skin-concealer-shade-4-full-coverage-lightweight-fruit-pigmented-vegan","title":"100% PURE 2nd Skin Concealer Shade 4 – Full Coverage, Lightweight, Fruit Pigmented, Vegan","description":"\u003ch2\u003eDiscover 100% PURE 2nd Skin Concealer Shade 4\u003c\/h2\u003e\u003cp\u003eDesigned for medium skin with warm olive undertones, this liquid concealer uses fruit pigments to create a natural balance that won’t read as heavy or mask-like. The lightweight texture aims to glide on smoothly, delivering comfortable wear that wears well from day to night.\u003c\/p\u003e\u003cp\u003eWhat makes this concealer stand out includes a blend of nourishing and soothing ingredients, a believable color match, and a commitment to vegan, cruelty-free formulas. Read on to see how shade 4 can fit into your routine and what you might experience when you try it.\u003c\/p\u003e\u003ch3\u003eKey features at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFruit-pigmented shade 4 crafted for medium complexions with warm olive undertones.\u003c\/li\u003e\n\u003cli\u003eCreamy, full-coverage finish that resists creasing and caking while delivering Vitamin E nourishment.\u003c\/li\u003e\n\u003cli\u003eCaffeine-rich coffee bean extract may help refresh under-eye areas and reduce the look of shadows.\u003c\/li\u003e\n\u003cli\u003eOlive squalane hydrates and balances the skin without a heavy feel, supporting a silky finish.\u003c\/li\u003e\n\u003cli\u003eCruelty-free and vegan formulation, with no animal testing involved.\u003c\/li\u003e\n\u003cli\u003eTravel-friendly bottle at 0.17 fl oz for on-the-go touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReal-world use and application tips\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eConceal blemishes, redness, and uneven skin tone with buildable coverage that you control.\u003c\/li\u003e\n\u003cli\u003eUse under the eyes to brighten and refine dark areas, then blend outward for a seamless edge.\u003c\/li\u003e\n\u003cli\u003eLayer in thin layers to accommodate different areas—eyes, cheeks, or blemishes—without caking.\u003c\/li\u003e\n\u003cli\u003ePair with a light setting powder in warm climates to help longevity while preserving a natural look.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShade 4 is a thoughtful match for medium skin tones with warm olive undertones who want a breathable, skin-like finish. While results can vary with skin type and routine, many users may appreciate the blend of fruit pigments, skin-friendly oils, and a vegan, cruelty-free ethos. This description emphasizes possibilities rather than guarantees, focusing on how the product can complement your daily makeup routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is best suited for medium skin with warm olive undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 4 is designed for medium complexions with warm olive undertones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, 100% PURE confirms vegan and cruelty-free status for this product.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258710442333,"sku":"B07B6FP2DP","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-concealer-shade4-bottle.jpg?v=1769961731"},{"product_id":"100-pure-2nd-skin-concealer-fruit-pigmented-shade-1-full-coverage-lightweight-vegan-concealer-for-light-skin-with-warm-gold-undertones","title":"100% PURE 2nd Skin Concealer (Fruit Pigmented) Shade 1 – Full Coverage, Lightweight Vegan Concealer for Light Skin with Warm Gold Undertones","description":"\u003ch2\u003eExperience silky, fruit pigmented coverage that feels invisible on the skin\u003c\/h2\u003e\u003cp\u003eThe 100% PURE 2nd Skin Concealer in Shade 1 is crafted for light complexions with warm gold undertones. This liquid concealer blends fruit pigments from peach and apricot to create a natural-looking match without relying on synthetic dyes. The lightweight texture glides on smoothly, delivering coverage that doesn’t crease or cake, while Vitamin E nourishes the skin over time. The result is a fresh, even-toned base that looks like your skin, just a touch more radiant.\u003c\/p\u003e\u003cp\u003eDesigned for real-life use, Shade 1 emphasizes a brightened under-eye area and corrected blemishes with a soft, breathable finish. The formula pairs well with a range of makeup textures, from sheer to more layered looks, empowering you to customize coverage without feeling heavy or obvious.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFruit pigmented color derived from peach and apricot offers depth and warmth without synthetic dyes.\u003c\/li\u003e\n\u003cli\u003eFlawless coverage that resists creasing or caking, enhanced by skin-nourishing Vitamin E.\u003c\/li\u003e\n\u003cli\u003eCoffee bean caffeine helps stimulate circulation to brighten the under-eye area, while turmeric adds a gentle glow.\u003c\/li\u003e\n\u003cli\u003eHydrating and lightweight feel courtesy of olive squalane, closely resembling your skin’s natural oils.\u003c\/li\u003e\n\u003cli\u003eCruelty-free and vegan, aligning with a compassionate beauty approach.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eTexture, wear, and versatile use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eThe silky, ultra-light formula sits comfortably on the skin, making it suitable for day-to-night wear.\u003c\/li\u003e\n\u003cli\u003eShade 1 is best for light skin tones with warm gold undertones, providing a natural finish.\u003c\/li\u003e\n\u003cli\u003eLayerable for more coverage on blemishes or persistent shadows without looking heavy.\u003c\/li\u003e\n\u003cli\u003ePairs well with primers and powders to extend wear while maintaining a seamless look.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, apply small dots where needed and tap with clean fingers or a brush to blend; build gradually for your desired level of coverage. While results can vary, many users report a noticeably smoother, more even complexion with continued use, thanks to a blend of fruit pigments and nourishing oils.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's vegan and cruelty-free, with no animal testing of ingredients or formulas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Shade 1 best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 1 fits light complexions with warm gold undertones, offering a natural, subtly brightening result.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258710507869,"sku":"B07B6D18JY","price":45.42,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percent-pure-2nd-skin-concealer-shade-1-packaging.jpg?v=1769961731"},{"product_id":"100-pure-2nd-skin-concealer-shade-5-fruit-pigmented-full-coverage","title":"100% PURE 2nd Skin Concealer Shade 5 - Fruit Pigmented, Full Coverage","description":"\u003ch2\u003eMeet 100% PURE 2nd Skin Concealer Shade 5\u003c\/h2\u003e\n\u003cp\u003eDiscover a lightweight, fruit pigmented concealer crafted for medium‑tan skin with neutral tan undertones. Shade 5 blends with your natural color using real fruit pigments like peach and apricot, avoiding synthetic dyes. The result is a believable, seamless balance between coverage and skin texture. \u003c\/p\u003e\n\n\u003ch3\u003eWhy this concealer stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFlawless coverage without creasing\u003c\/strong\u003e — buildable opacity that conceals blemishes and imperfections with a satin finish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVitamin E nourishment\u003c\/strong\u003e — a conditioning touch that enhances comfort throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTwo core ingredients offer thoughtful benefits without masking the skin’s natural motion. Caffeine-rich coffee bean extract helps address the look of dark circles, while turmeric contributes to a tonal balance on the surface. These elements are designed to work with your skin rather than overwhelm it.\u003c\/p\u003e\n\n\u003ch3\u003eHydration meets weightlessness\u003c\/h3\u003e\n\u003cp\u003eOlive squalane provides gentle hydration that mirrors your skin’s natural oils, allowing the concealer to glide on with a silky, barely‑there feel. The finished look is breathable, not heavy, with a natural glow that holds up from morning to night.\u003c\/p\u003e\n\n\u003ch3\u003eEthics and ingredients you can trust\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan\u003c\/strong\u003e and \u003cstrong\u003ecruelty-free\u003c\/strong\u003e formulation\u003c\/li\u003e\n  \u003cli\u003eFree from animal testing and synthetic dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eShade guidance and practical use\u003c\/h3\u003e\n\u003cp\u003eShade 5 is tailored for medium to tan complexions with neutral tan undertones. For best results, apply a small amount along the under‑eye area or on targeted spots, then blend with fingertips or a makeup sponge. Layer gradually to achieve your desired level of coverage, and set with a light veil of powder if you wear it all day.\u003c\/p\u003e\n\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eIdeal for daily wear on the face and under the eyes, especially if you want a lightweight, skin‑like finish that supports a minimal skincare routine. This concealer pairs well with natural‑finish foundations and routine care for a cohesive look.\u003c\/p\u003e\n\n\u003ch3\u003eTexture, finish, and on‑the‑go use\u003c\/h3\u003e\n\u003cp\u003eThe formula feels silky and breathable, so it blends without caking and stays comfortable across the day. Its compact 0.17 fl oz size makes quick touch‑ups easy whether you’re at home or out and about.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Shade 5 suitable for medium-tan skin with neutral undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, Shade 5 is designed for medium-tan complexions with neutral undertones, offering adaptable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes 2nd Skin Concealer different from traditional concealers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Fruit pigments, vegan ingredients, and olive squalane provide lightweight, crease-free coverage with a silky feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258710540637,"sku":"B07B6FD4JC","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-concealer-shade-5-bottle.jpg?v=1769961733"},{"product_id":"100-pure-2nd-skin-concealer-shade-2-full-coverage-lightweight-fruit-pigmented-vegan","title":"100% PURE 2nd Skin Concealer Shade 2 - Full Coverage, Lightweight, Fruit-Pigmented, Vegan","description":"\u003ch2\u003eMeet 100% PURE 2nd Skin Concealer Shade 2\u003c\/h2\u003e\n\u003cp\u003eDesigned for light-to-medium complexions with neutral undertones, Shade 2 blends effortlessly, delivering a natural, skin-like finish. The concealer is fruit-pigmented, using peach and apricot-derived tones rather than synthetic dyes, which helps keep the color warm and dimensional on the skin. The liquid formula glides on smoothly, drying to a satin-matte veil that looks less flat on the skin than traditional concealers.\u003c\/p\u003e\n\u003cp\u003eShade 2 is versatile for under-eyes, blemishes, and redness, offering coverage that stays breathable while remaining comfortable through the day. The lightweight texture helps prevent caking and creasing, even when layered for more coverage. Vitamin E adds gentle nourishment to the surface, contributing to a softer, smoother appearance without weight.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFruit-pigmented formula avoids synthetic dyes while delivering a natural color.\u003c\/li\u003e\n\u003cli\u003eFlawless coverage without creasing or cake, designed to mimic skin texture.\u003c\/li\u003e\n\u003cli\u003eCaffeine-rich coffee bean and turmeric brighten the eye area with a subtle glow.\u003c\/li\u003e\n\u003cli\u003eHydration and a weightless feel from olive squalane.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free, reflecting a compassionate product promise.\u003c\/li\u003e\n\u003cli\u003eVitamin E supports the look of skin texture and tone.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade 2 — who it suits and how to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBest for light-to-medium complexions with neutral undertones; complements peachy-beige skin tones.\u003c\/li\u003e\n\u003cli\u003eApply sparingly, blend with fingertips or a brush, and build gradually for desired coverage.\u003c\/li\u003e\n\u003cli\u003eLayer in areas around the eyes and on redness or blemishes for a balanced look.\u003c\/li\u003e\n\u003cli\u003eSet with a light powder if you desire longer wear, especially in warm or humid conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eEarly mornings, fast commutes, or after-work events—this concealer aims to offer a flexible tool that can go from quick touch-ups to more defined edits. The texture remains light and non-greasy, so it can blend with most skincare routines and makeup styles without feeling heavy or obvious.\u003c\/p\u003e\n\u003cp\u003eBecause it uses fruit pigments rather than synthetic dyes, you might notice a more radiant result that looks closer to skin under various lighting, while still being easy to remove with your usual cleanser at night.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is 100% PURE 2nd Skin Concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—Shade 2 is part of the vegan, cruelty-free line.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which skin tones is Shade 2 best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 2 targets light-to-medium complexions with neutral undertones.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258710573405,"sku":"B07B6DP4GQ","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-concealer-bottle.jpg?v=1769961731"},{"product_id":"100-pure-2nd-skin-concealer-shade-7-full-coverage-lightweight-fruit-pigmented-vegan-deep-skin-cool-neutral-0-17-fl-oz","title":"100% Pure 2nd Skin Concealer Shade 7 – Full Coverage, Lightweight, Fruit-Pigmented, Vegan (Deep Skin, Cool-Neutral) - 0.17 fl oz","description":"\u003cp\u003eDiscover a natural-looking solution with 100% Pure’s 2nd Skin Concealer in Shade 7. Crafted for deep skin tones with cool to neutral undertones, this fruit-pigmented formula blends into a seamless finish that feels lightweight while delivering impressive coverage. Each drop is designed to look like your own skin, reimagined with a touch of radiance rather than heaviness.\u003c\/p\u003e\n\n\u003cp\u003eAs you apply, you may notice a silky texture thanks to olive squalane, which mirrors your skin’s natural oils and helps the concealer glide without caking. Vitamin E adds a gentle nourishment as you blend, supporting a comfortable wear from morning to evening. The shade 7 range emphasizes rich depth paired with cool-neutral tones, helping tones look balanced and even without obvious color mismatches.\u003c\/p\u003e\n\n\u003ch3\u003eShade 7: True Deep Skin Tone, Cool-Neutral Undertones\u003c\/h3\u003e\n\u003cp\u003eShade 7 is engineered for deeper complexions, focusing on a balanced cool-to-neutral range that can harmonize with undertones often seen in rich skin tones. This makes it easier to target under-eye circles and blemish coverage without a noticeable color shift.\u003c\/p\u003e\n\n\u003cp\u003eWhat you might experience when using this concealer goes beyond coverage. The formula combines a pigmented blend from cocoa and fruit-based pigments with a hydrating base, so you can expect a finish that feels breathable rather than heavy. A light fragrance-free touch keeps the experience clean and comfortable for everyday wear.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use and maximize results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePrep with a light moisturizer to create a smooth base for blending.\u003c\/li\u003e\n\u003cli\u003eDot a small amount where coverage is needed, then blend with fingertips, a beauty sponge, or a brush.\u003c\/li\u003e\n\u003cli\u003eLayer thin streaks to build coverage gradually; avoid piling product in one spot to maintain a natural look.\u003c\/li\u003e\n\u003cli\u003eSet with a translucent powder if you want extended wear or want to minimize shine in warmer conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey benefits you may notice:\u003c\/strong\u003e fruit-pigmented color for deep tones, crease-free coverage, nourishing Vitamin E, caffeine-rich coffee bean for circulation awareness, turmeric-inspired brightness, and olive squalane for a lightweight, skin-like feel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin-friendly formula:\u003c\/strong\u003e vegan and cruelty-free, designed without animal testing, aligning with ethical makeup choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eOverall, this concealer aims to offer a versatile option for daily use—balancing coverage with a light touch, while honoring your skin with nourishing ingredients. It’s about possibilities: a more even complexion, a smoother under-eye area, and a natural finish you can build on for day-to-night wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is shade 7 suitable for deep skin tones with cool-neutral undertones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, shade 7 is designed for deep complexions with cool-neutral undertones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this concealer vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan and cruelty-free; the brand does not test ingredients on animals.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258710638941,"sku":"B07B6FQM2R","price":45.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-concealer-shade7-bottle-closeup.jpg?v=1769961730"},{"product_id":"100-pure-2nd-skin-concealer-shade-3-fruit-pigmented-full-coverage-lightweight-vegan-concealer","title":"100% PURE 2nd Skin Concealer Shade 3 – Fruit Pigmented, Full Coverage, Lightweight Vegan Concealer","description":"\u003cp\u003eIntroducing the 100% PURE 2nd Skin Concealer in Shade 3, crafted for medium skin tones with warm gold undertones. The formula relies on fruit pigments, including peach and apricot, rather than synthetic dyes, to deliver a natural-looking correction that blends with your complexion.\u003c\/p\u003e\n\u003cp\u003eExperience coverage that can be built without creasing or cake. Vitamin E nourishes the skin, while the lightweight texture feels silky and comfortable on contact with the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes Shade 3 stand out\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFRUIT PIGMENTED COVERAGE — Shade 3 is designed for medium complexions with warm undertones, using fruit pigments for a radiant match.\u003c\/li\u003e\n  \u003cli\u003eBUILDABLE YET FLAWLESS — Achieve the level of coverage you want, from sheer to full, without visible creasing.\u003c\/li\u003e\n  \u003cli\u003eMOISTURIZING FEEL — Olive squalane hydrates and mirrors your skin's natural oils to keep it smooth all day.\u003c\/li\u003e\n  \u003cli\u003eEYE BRIGHTENING TOUCH — Caffeine-rich coffee bean in the formula may help brighten the eye area, while turmeric adds a soothing note.\u003c\/li\u003e\n  \u003cli\u003eETHICAL BEAUTY — This product is vegan and cruelty-free, aligning with ethical skincare and makeup choices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTexture, wear, and how to use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLIGHTWEIGHT AND COMFORTABLE — A silky liquid that sits lightly on the skin for comfortable wear across the day.\u003c\/li\u003e\n  \u003cli\u003eBUILDABLE COVERAGE — Tap in thin layers to cover blemishes, dark circles, and uneven tone with a natural finish.\u003c\/li\u003e\n  \u003cli\u003eHOW TO APPLY — Dot under the eyes and on spots, blend with fingertips or a brush, set with powder if desired.\u003c\/li\u003e\n  \u003cli\u003eSHADE MATCH — Shade 3 is formulated for medium skin with warm gold undertones; test to confirm fit in natural light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life use, you can rely on it for under-eye brightness on early mornings, for quick touch-ups during the day, and as a targeted spot concealer for redness and blemishes. The fruit pigments aim to blend into skin for a balanced, natural appearance under daylight and artificial light alike.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Shade 3 best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 3 targets medium skin with warm gold undertones, offering natural-looking coverage with fruit pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits without promising results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Expect lightweight hydration, crease-free coverage, and vegan, cruelty-free ethics; results may vary with lighting and skin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258710704477,"sku":"B07B6F15ZQ","price":45.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percent-pure-2nd-skin-concealer-shade3-packaging.jpg?v=1769961731"},{"product_id":"100-pure-bright-eyes-masks-hydrating-under-eye-patches-5-pack","title":"100% PURE Bright Eyes Masks – Hydrating Under-Eye Patches (5 Pack)","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eDiscover 100% PURE Bright Eyes Masks, a hydrating under-eye patch treatment designed to refresh tired eyes with cooling botanicals and natural caffeine. Packaged as a convenient 5 pair set, these patches offer a quick, soothing moment for your delicate eye area—perfect for mornings or mid-day refreshes.\u003c\/p\u003e\u003ch3\u003eWhy you might love them\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCooling botanicals provide an instant sense of refreshment and may de-puff the under-eye area for a more awake look.\u003c\/li\u003e\n\u003cli\u003eNatural caffeine and antioxidants from hyaluronic acid, cucumber hydrosol, yerba mate green tea, coffee, and aloe nourish the skin and support moisture balance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEach patch is designed to deliver hydration where you need it most. The formula blends 95% organic aloe juice with 5% plant cellulose, so the patch absorbs moisture and thins as nutrients transfer to the skin.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStart with a clean, dry eye area and place the patches under the eyes.\u003c\/li\u003e\n\u003cli\u003eWear for about 20 minutes, then remove and massage any remaining serum into the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExpect a cool, soothing experience that supports surface hydration and a more refreshed appearance. The product is described as vegan, gluten-free, cruelty-free, and Made in the USA, with pure, ethically sourced ingredients and no harsh additives.\u003c\/p\u003e\u003ch3\u003eIngredient highlights\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eKey ingredients include hyaluronic acid, cucumber hydrosol, yerba mate green tea, coffee, and aloe, chosen to moisturize and soothe the delicate under-eye skin.\u003c\/li\u003e\n\u003cli\u003eThe patch composition prioritizes moisture delivery and skin comfort without added fragrances or dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTip: incorporate these patches into your routine for a quick pick-me-up during stressful days or before special occasions. Results may vary by person and are intended to complement a healthy skincare regimen.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What can I expect from using the Bright Eyes Masks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A hydrating patch treatment designed to soothe the under-eye area, with cooling botanicals and caffeine that may help reduce puffiness and brighten tired-looking skin after use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are these patches vegan and made in the USA?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, they are vegan, cruelty-free and produced in the USA with gluten-free ingredients and ethical sourcing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258714800477,"sku":"B07G2HJ92L","price":45.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-bright-eyes-masks-pack-front.jpg?v=1769961788"},{"product_id":"100-pure-rose-gold-makeup-palette-all-in-one-fruit-pigmented-vegan","title":"100% PURE Rose Gold Makeup Palette – All-In-One, Fruit Pigmented, Vegan","description":"\u003ch2\u003eAll-In-One Rose Gold Palette by 100% PURE\u003c\/h2\u003e\n\u003cp\u003eThis portable compact combines three eyeshadows, blush, and a highlighter into one sleek case. Each shade draws on fruit pigmented technology, globally patented, and is enriched with nutrients drawn from fruits, vegetables, tea, and plants. The result is a warm rose gold shimmer that feels light on the skin and versatile for day-to-night looks.\u003c\/p\u003e\n\n\u003ch3\u003eColor and care in one multi-use palette\u003c\/h3\u003e\n\u003cp\u003eDesigned to flatter a broad range of skin tones, the soft rose gold tones deliver a gentle daytime glow or a gilded evening radiance. A pearly rose gold luminizer adds a luminous touch that can be subtly blended or built up for more impact. This palette highlights color from within, pairing pigment with skin-friendly ingredients to enhance your natural finish.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSoft daytime glow with pale rosy hues for a fresh, easy look\u003c\/li\u003e\n  \u003cli\u003eWarm plum and gilded metallics for a sophisticated evening accent\u003c\/li\u003e\n  \u003cli\u003eLayerable shades that work alone or with other products for depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSkin-loving, plant-powered formula\u003c\/h3\u003e\n\u003cp\u003eThe base uses a light rice starch for comfortable wear, while rosehip oil and avocado butter help nourish the skin. Antioxidant notes from resveratrol and acai contribute to a replenishing feel as you create your look, without heaviness or residue.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHydrating, non-greasy texture suitable for many skin types\u003c\/li\u003e\n  \u003cli\u003eAntioxidant-rich composition without clogging the pores\u003c\/li\u003e\n  \u003cli\u003ePairs well with foundation, concealer, or bronzer for a complete routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eClean beauty promise\u003c\/h3\u003e\n\u003cp\u003eThe palette aligns with a clean beauty ethos: cruelty-free, vegan, gluten-free, and Made in the USA. It avoids harsh toxins, synthetic fragrances, and artificial dyes, offering a transparent, well-researched option for everyday makeup. \u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Rose Gold Palette suitable for all skin tones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the warm metallics blend well across a wide range of skin tones and can be layered for intensity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the palette vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan and cruelty-free, gluten-free, and made without synthetic fragrances or dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63258731250013,"sku":"B07NBWRKVY","price":72.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percent-pure-rose-gold-makeup-palette-front.jpg?v=1769961885"},{"product_id":"100-pure-tinted-moisturizer-cocoa-light-medium-dewy-finish-vegan-1-oz","title":"100% PURE Tinted Moisturizer – Cocoa Light\/Medium, Dewy Finish, Vegan, 1 oz","description":"\u003ch2\u003eClean beauty meets lightweight makeup\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Tinted Moisturizer, a hydrating cream with a tint that nourishes skin while delivering gentle color. The shade is built from cocoa and fruit pigments, avoiding synthetic dyes for a naturally balanced hue that pairs with a neutral undertone.\u003c\/p\u003e\n\u003cp\u003eMother Nature’s anti‑agers live in the formula: a smooth, lightweight texture helps even out skin tone and works well for a natural look. The blend includes antioxidant‑rich goji, acai, and pomegranate oils that offer hydrating benefits and a refreshed appearance as you go about your day.\u003c\/p\u003e\n\u003ch3\u003eFinish that feels like skin\u003c\/h3\u003e\n\u003cp\u003eEnjoy a healthy, dewy glow without clogging pores or leaving skin greasy. Organic white tea, aloe, cucumber juice, and rosemary work together to hydrate and calm, helping you blend for a soft, breathable finish that looks natural in every light.\u003c\/p\u003e\n\u003cp\u003eSimple to use and easy to love: apply to the face and blend for a refreshed glow. It provides just enough coverage to minimize minor imperfections while staying light on hot days and for daily wear.\u003c\/p\u003e\n\u003ch3\u003eClean beauty you can trust\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty‑free, ethically sourced ingredients with strict purity standards\u003c\/li\u003e\n  \u003cli\u003eGluten‑free, vegan, and Made in the USA\u003c\/li\u003e\n  \u003cli\u003eFree from harsh synthetic dyes, heavy metals, fragrances, and unnecessary additives\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n  \u003cli\u003eColor from cocoa and fruit pigments, not toxic dyes\u003c\/li\u003e\n  \u003cli\u003eKey botanicals: goji, acai, pomegranate oils, white tea, aloe, cucumber, rosemary\u003c\/li\u003e\n  \u003cli\u003eShade range designed for cocoa light to medium with a neutral undertone\u003c\/li\u003e\n  \u003cli\u003e1 fl oz bottle designed for easy, on‑the‑go application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eExplore the Cocoa Light to Medium shade as part of a minimal routine that pairs skincare with a natural makeup look. While it aims to complement your skin, results depend on individual conditions and daily use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this tinted moisturizer best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all skin types with a neutral undertone; designed for light to medium coverage with a natural glow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dot or apply with fingers or a sponge, then blend outward for a sheer to light, even finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259017675101,"sku":"B015YJ1RLW","price":51.14,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-tinted-moisturizer-cocoa-light-coverage-bottle.jpg?v=1769965204"},{"product_id":"100-pure-alpine-rose-cream-foundation-concealer-buildable-matte-coverage-for-dry-skin-fair-cool-0-32-oz","title":"100% PURE Alpine Rose Cream Foundation Concealer – Buildable Matte Coverage for Dry Skin (Fair Cool) – 0.32 oz","description":"\u003ch2\u003eColor meets skincare in Alpine Rose\u003c\/h2\u003e\n\u003cp\u003eDesigned for fair skin with a cool undertone, Alpine Rose uses a globally patented fruit-pigmented technology that blends color with antioxidants from fruits and vegetables. The shade harmonizes with pale complexions while delivering a natural, balanced baseline for daily wear.\u003c\/p\u003e\n\u003ch3\u003eBuildable coverage with a luxurious feel\u003c\/h3\u003e\n\u003cp\u003eThe creamy formula melts into skin, offering options from sheer to fuller coverage without caking or creasing. A subtle satin finish catches light softly, creating a skin-like glow that stays comfortable throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSeamless blending that can hide imperfections, dark circles, and blemishes for an even complexion.\u003c\/li\u003e\n  \u003cli\u003eHydration from avocado butter and pomegranate oil helps maintain a soft, plush feel on the skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin-loving ingredients that enhance your routine\u003c\/h3\u003e\n\u003cp\u003eChamomile and calendula calm and purify the surface, while rice powder helps create a refined texture that blends with bronzer, highlighter, or blush for a personalized glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVitamin-rich oils support a smoother, softer feel and a healthy-looking surface.\u003c\/li\u003e\n  \u003cli\u003eClean beauty promise includes vegan, gluten-free, cruelty-free status with Made in the USA production and fragrance- and dye-free formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for different looks\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply a thin veil with a brush or fingertips for a sheer finish; build gradually for more coverage.\u003c\/li\u003e\n  \u003cli\u003eLayer with concealer where needed, then set with your favorite powder or bronzer for dimension.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eIn sum, Alpine Rose offers a shade that aims to complement fair, cool-toned skin while delivering a buildable, matte-to-satin finish. It accompanies a clean, vegan, and cruelty-free routine without relying on heavy additives.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula includes avocado butter and pomegranate oil to help hydrate while delivering buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan, gluten-free, cruelty-free, and made in the USA with clean ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259077771613,"sku":"B00OEJ06V6","price":58.52,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-alpine-rose-foundation-bottle.jpg?v=1769965379"},{"product_id":"100-pure-powder-blush-mimosa-fruit-pigmented-light-coral-soft-shimmery-finish-rosehip-oil-cocoa-butter-1-81-oz","title":"100% PURE Powder Blush Mimosa – Fruit Pigmented, Light Coral, Soft Shimmery Finish, Rosehip Oil \u0026 Cocoa Butter, 1.81 oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Powder Blush in Mimosa, a light coral shade tinted with fruit pigments for a naturally fresh look. Designed for everyday wear, the color reads as warm and approachable, lending a sun-kissed glow without feeling heavy or cake-y.\u003c\/p\u003e\n\u003cp\u003eThis blush blends attention to texture with skin-loving ingredients, delivering a finish that feels lightweight and comfortable from morning through evening. The combination of pigment, soft base, and subtle sparkle works together to enhance your natural radiance rather than masking it.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this blush different\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFRUIT PIGMENTED — Mimosa relies on antioxidant-rich fruits for color, steering away from synthetic dyes.\u003c\/li\u003e\n  \u003cli\u003eSKIN SOFTENING FINISH — Finely pressed rice powder creates a soft, breathable texture that glides on smoothly.\u003c\/li\u003e\n  \u003cli\u003eSHIMMERING GLOW — Ethically sourced mica adds a gentle luminescence that catches light nicely.\u003c\/li\u003e\n  \u003cli\u003eANTIOXIDANT NUTRITION — Rosehip oil and cocoa butter provide nourishing nutrients to soften the feel of the skin as you wear it.\u003c\/li\u003e\n  \u003cli\u003eCRUELTY-FREE AND VEGAN — No animal testing or animal-derived ingredients in the formula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a soft daytime look, apply a light layer to the apples of the cheeks and blend upward along the cheekbone.\u003c\/li\u003e\n  \u003cli\u003eGradually build color by adding a second light layer until you reach your preferred intensity.\u003c\/li\u003e\n  \u003cli\u003ePair with neutral lips and a touch of highlighter for a balanced, natural glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade and finish\u003c\/h3\u003e\n\u003cp\u003eMimosa is a light coral with a subtle shimmer, designed to flatter warm and neutral undertones. The finish aims to look natural, helping skin texture appear smooth and healthy under various lighting conditions.\u003c\/p\u003e\n\u003cp\u003eWhether you’re starting your day refreshed or styling for evening plans, this blush offers easy, flexible wear that blends with your skin tone while honoring ethical beauty standards.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of 100% PURE Powder Blush Mimosa?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Fruit pigments provide a natural coral shade, while rosehip oil and cocoa butter nourish and soften the look as you wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply this blush for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Sweep a light layer on the apples of your cheeks and blend upward along the cheekbone; build gradually.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259390837085,"sku":"B002UYH8UO","price":53.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-powder-blush-mimosa-compact.jpg?v=1769966270"},{"product_id":"100-pure-bamboo-blur-powder-translucent-setting-powder-oil-control-vegan-0-2-oz","title":"100% PURE Bamboo Blur Powder – Translucent Setting Powder, Oil Control, Vegan, 0.2 oz","description":"\u003cdiv\u003e\n  \u003cp\u003eIntroducing 100% PURE Bamboo Blur Powder, a feather-light setting powder that refines the complexion without masking your natural skin. The translucent, colorless finish provides sheer coverage that lets your true tone show through, enhanced by fruit pigments for a light, fresh look. Bamboo silica helps absorb oil, delivering a silky soft matte feel that won’t settle into fine lines or texture. This formula is gentle enough for daily wear and pairs well with a range of skin tones.\u003c\/p\u003e\n\n  \u003ch3\u003eWhy this powder fits your routine\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eTranslucent coverage with a natural glow and a light, breathable feel\u003c\/li\u003e\n    \u003cli\u003eOil absorption for a matte finish that reduces shine in busy parts of the day\u003c\/li\u003e\n    \u003cli\u003eBlurred pores and minimized appearance of fine lines and blemishes for a smoother look\u003c\/li\u003e\n    \u003cli\u003eLong-lasting wear that helps makeup stay put without caking or drying out the skin\u003c\/li\u003e\n    \u003cli\u003eCruelty-free, vegan, gluten-free, made in the USA with clean ingredients\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eThe powder can be used as a final veil to set concealer, eyeshadow, or highlighter, or worn alone for a naturally fresh complexion. Its lightweight texture makes it suitable for day or night use and for layering over existing makeup to create a veil-like finish.\u003c\/p\u003e\n\n  \u003ch3\u003eHow to use and care\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDust onto the brushed or puffed surface as the final step to set makeup\u003c\/li\u003e\n    \u003cli\u003eTap excess powder before application to prevent buildup\u003c\/li\u003e\n    \u003cli\u003eGently press onto problem zones to help control oil throughout the day\u003c\/li\u003e\n    \u003cli\u003eLayer over foundation for a seamless, matte look that still reads natural\u003c\/li\u003e\n    \u003cli\u003eCarry for quick touch-ups to maintain a fresh look\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eAll in all, this product aligns with clean beauty standards—fragrance-free, dye-free, gluten-free, vegan, and crafted in the USA. It aims to balance skin health with cosmetic performance, offering a versatile option for those seeking a light, breathable matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this powder different from others?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends translucent coverage with oil-absorption bamboo silica for a soft matte finish, plus vegan, gluten-free ingredients and USA-made production.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Bamboo Blur Powder for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dust lightly over foundation or wear alone for a natural matte look; reapply to control shine as needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259491107165,"sku":"B01M3XPR6K","price":58.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-bamboo-blur-powder-bottle-pour.jpg?v=1769966602"},{"product_id":"100-pure-multi-vitamin-antioxidants-ultra-rich-pm-treatment-night-cream-with-vitamin-c-retinol","title":"100% PURE Multi-Vitamin + Antioxidants Ultra Rich PM Treatment – Night Cream with Vitamin C \u0026 Retinol","description":"\u003ch2\u003eLuxurious overnight hydration with vitamins and antioxidants\u003c\/h2\u003e\u003cp\u003eDiscover a night cream from 100% PURE designed to deliver deep moisture while you rest. The formula blends vitamin C with a reparative vitamin A derivative and a rich mix of ultra nourishing butters and oils to help your skin feel supple by morning.\u003c\/p\u003e\u003cp\u003eAlong with hydration, the product provides antioxidant support and essential nutrients that may help your skin feel more resilient after daily exposure. The blend features avocado, shea, cocoa, and rosehip oils to replenish thirsty skin throughout the night.\u003c\/p\u003e\u003ch3\u003eWhat makes this night cream stand out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVitamin C and vitamin A retinol work together to provide hydration and antioxidant action.\u003c\/li\u003e\n\u003cli\u003eUltra rich butters and oils from avocado, shea, cocoa, and rosehip nourish dry areas.\u003c\/li\u003e\n\u003cli\u003eCruelty-free, vegan, gluten-free, and Made in the USA with clean, ethically sourced ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to a clean face and neck after serum, as the final step before bed.\u003c\/li\u003e\n\u003cli\u003eAllow the cream to absorb overnight for a soft and comfortable morning feel.\u003c\/li\u003e\n\u003cli\u003eDuring the day, use sunscreen to support daily protection.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFeel and finish you can enjoy\u003c\/h3\u003e\u003cp\u003eThe rich, velvety texture glides on smoothly and leaves skin with a nourished, non greasy finish. The product is free from fragrances and dyes and is suitable for sensitive skin in many routines.\u003c\/p\u003e\u003ch3\u003eBrand promise and clean ingredients\u003c\/h3\u003e\u003cp\u003e100% PURE emphasizes natural and organic ingredients with strict purity standards. The product is cruelty-free, vegan, gluten-free, and Made in the USA, reflecting a commitment to ethical sourcing and transparency.\u003c\/p\u003e\u003ch3\u003eWho is this for\u003c\/h3\u003e\u003cp\u003eIdeal for those seeking a nourishing night cream to support hydration and a refreshed feel in the morning. Suitable for both women and men looking for a clean, fragrance friendly nighttime skincare option.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes 100% PURE Multi-Vitamin + Antioxidants Ultra Rich PM Treatment unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: An ultra-rich night cream blending vitamin C, retinol, and nourishing butters to hydrate overnight and support skin resilience.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for vegan and cruelty-free routines?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan, cruelty-free, gluten-free, and made in the USA with ethically sourced ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259573158237,"sku":"B076CVPDR4","price":51.21,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percent-pure-multi-vitamin-antioxidants-pm-treatment-bottle.jpg?v=1769966904"},{"product_id":"100-pure-bamboo-blur-powder-tint-tan-shade-oil-control-pore-minimizing-matte-setting-powder","title":"100% PURE Bamboo Blur Powder Tint – Tan Shade, Oil Control \u0026 Pore-Minimizing Matte Setting Powder","description":"\u003cdiv\u003e\n  \u003ch2\u003eTan Shade with Fruit Pigmented Technology\u003c\/h2\u003e\n  \u003cp\u003eDiscover a soft, warm tan that blends with a range of skin tones. The formula uses a world class, patent protected fruit pigmented technology that brings antioxidants and vitamins to the surface, helping to create a nourishing base as you blur and even texture.\u003c\/p\u003e\n  \u003cp\u003eIn practice, this lightweight powder delivers a veiled, natural finish while actively managing shine. Bamboo silica helps absorb excess oil, contributing to a matte feel that lasts through the day. It also works well over makeup to set or lightly bake your concealer, eyeshadow, or highlighter for a more polished look.\u003c\/p\u003e\n  \u003ch2\u003eWhat it Offers for Your Routine\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eUltra soft, crease-free finish that helps makeup stay put longer without looking heavy.\u003c\/li\u003e\n    \u003cli\u003eBamboo silica absorbs oil for a silky matte touch while supporting a smooth base.\u003c\/li\u003e\n    \u003cli\u003eConceals fine lines and minimizes the appearance of pores for a refined complexion.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cul\u003e\n    \u003cli\u003eStays powerfully oil-defend during the day without drying out skin.\u003c\/li\u003e\n    \u003cli\u003eWear alone for a natural glow or layer over foundation to set and mattify.\u003c\/li\u003e\n    \u003cli\u003eGentle enough for all skin types and free from fragrances and dyes.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eClean beauty meets ethics. The formula is vegan, gluten-free, cruelty-free, and made in the USA. It avoids harsh chemicals and heavy metals, offering a lightweight, breathable feel with responsible ingredients.\u003c\/p\u003e\n  \u003ch2\u003eHow to Use\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eDust a light veil onto the center of the face to control oil and blur imperfections as a finishing step.\u003c\/li\u003e\n    \u003cli\u003eLightly press over concealer or foundation to set and extend wear without heaviness.\u003c\/li\u003e\n    \u003cli\u003eSweep over bare skin for a natural glow or to enhance a primed complexion.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this powder suitable for all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for all skin types, offering a soft matte finish and oil control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I wear it alone or over makeup?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It works well both alone for a natural glow or over concealer and foundation to set and mattify.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259607400797,"sku":"B07FDJQ246","price":58.57,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-bamboo-blur-powder-tinted-tan-swatch.jpg?v=1769967035"},{"product_id":"100-pure-kelp-mint-volumizing-shampoo-purifying-detox-for-dry-damaged-thinning-hair-sulfate-free-16-fl-oz","title":"100% PURE Kelp \u0026 Mint Volumizing Shampoo – Purifying Detox for Dry, Damaged, Thinning Hair | Sulfate Free 16 Fl Oz","description":"\u003ch2\u003ePurifying Detox for Hair with Natural Power\u003c\/h2\u003e\n\u003cp\u003eReveal healthier-feeling strands with a plant‑based cleanse designed for dry, damaged, or thinning hair. The Kelp \u0026amp; Mint Volumizing Shampoo blends sea kelp, peppermint essential oil, and herbal extracts to invite body, texture, and a natural shine without weighing hair down. It’s crafted to honor a clean beauty standard with cruelty-free and ethically sourced ingredients, while steering clear of moisture‑stripping detergents, parabens, phthalates, PEGs, and artificial fragrances.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePlumped hydration\u003c\/strong\u003e from sea kelp helps strands feel fuller with natural texture and bounce.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLightweight body\u003c\/strong\u003e from peppermint, burdock, nettle, and neem creates a clarifying wash that remains gentle for color‑treated hair.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVibrance and shimmer\u003c\/strong\u003e aided by green tea and pro‑vitamin B5, boosting shine and gloss without heaviness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRoot-to-tip care\u003c\/strong\u003e aimed at the scalp, supporting a balanced base and easier styling after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean ingredients, clear choices\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty‑free and ethically sourced, with a formula free of synthetic fragrances and harsh toxins.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and other detergents that can strip moisture, while avoiding parabens, phthalates, PEGs, and artificial additives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho might love it and how to use\u003c\/h3\u003e\n\u003cp\u003eIdeal for dry, damaged, and thinning hair, including color‑treated strands, and suitable for both women and men seeking a boost of body. To use, apply to wet hair, work into a gentle lather, rinse thoroughly, and follow with a conditioner to seal moisture.\u003c\/p\u003e\n\u003ch3\u003eLifestyle and pairing tips\u003c\/h3\u003e\n\u003cp\u003ePair with a lightweight conditioner for balanced moisture. This sulfate‑free cleanse fits into a natural haircare routine aimed at everyday vitality and ease, without promising guaranteed results, but offering a movement toward healthier‑looking hair with regular use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It uses a gentle plant-based cleansing base without sulfates or harsh detergents.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is this shampoo for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for dry, damaged, thinning hair and color-treated strands; suitable for both women and men seeking body.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259666940253,"sku":"B0BCHM1D18","price":55.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-kelp-mint-shampoo-bottle.jpg?v=1769967467"},{"product_id":"100-pure-burdock-neem-healthy-scalp-shampoo-for-dry-itchy-scalp","title":"100% PURE Burdock \u0026 Neem Healthy Scalp Shampoo – For Dry, Itchy Scalp","description":"\u003cdiv class=\"shopify-seo-desc\"\u003e\n  \u003cp\u003eStep into a refreshing scalp cleanse with the 100% PURE Burdock \u0026amp; Neem Healthy Scalp Shampoo. This replenishing cleanser blends botanical actives with hydrating botanicals to purify, moisturize, and balance the scalp, helping hair feel lighter, softer, and more presentable after wash days.\u003c\/p\u003e\n  \u003ch2\u003ePurify, Hydrate, and Balance\u003c\/h2\u003e\n  \u003cp\u003eThe formula targets common scalp concerns by purifying pores, supporting clearer roots, and soothing dry, flaky areas. It delivers deep moisture that helps counter dry skin while maintaining hair manageability and natural shine.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003ePurifies pores and helps unclog buildup on the scalp\u003c\/li\u003e\n    \u003cli\u003eDeeply moisturizes to calm dryness and reduce visible flakes\u003c\/li\u003e\n    \u003cli\u003eSupports a healthy-looking scalp for more comfortable use\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eKey Ingredients and How They Work\u003c\/h2\u003e\n  \u003cp\u003eRose hydrosol and aloe provide cooling moisture, while coconut oil and provitamin B5 reinforce softness and subtle slip. Panthenol and kelp minerals contribute to texture and moisture retention, helping strands feel nourished.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eRose hydrosol and aloe for hydration and a gentle aroma\u003c\/li\u003e\n    \u003cli\u003eCoconut oil and vitamin E support softness and sheen\u003c\/li\u003e\n    \u003cli\u003ePanthenol (pro‑vitamin B5) and kelp minerals help retain moisture\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eRoot-to-Shaft Care, Color-Safe\u003c\/h2\u003e\n  \u003cp\u003eFormulated without sulfates or synthetic fragrances, this shampoo is gentle enough for color-treated hair and can be part of daily or regular routines. Plant-based, cruelty-free ingredients reflect a clean beauty approach with ethical sourcing.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eSulfate-free formula free of harsh detergents\u003c\/li\u003e\n    \u003cli\u003eColor-safe and suitable for diverse hair types\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eIn Your Routine\u003c\/h2\u003e\n  \u003cp\u003eFor best results, follow with conditioner to seal in moisture. Regular use can contribute to a fresh feel on the scalp and an overall sense of renewed vitality, as part of a balanced hair care regimen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is sulfate-free and gentle, safe for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as your regular scalp-cleansing shampoo; follow with conditioner for balance.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259667005789,"sku":"B0BCHFYT3Z","price":54.19,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100-percent-pure-burdock-neem-shampoo-bottle-pour.jpg?v=1769967469"},{"product_id":"100-pure-restorative-sea-essence-hydrating-toner-alcohol-free-with-witch-hazel-sea-kelp-hyaluronic-acid","title":"100% PURE Restorative Sea Essence Hydrating Toner – Alcohol-Free with Witch Hazel, Sea Kelp \u0026 Hyaluronic Acid","description":"\u003ch2\u003eHydration that feels light and refreshing\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Restorative Sea Essence Hydrating Toner, a clean, alcohol-free step designed to prepare skin for moisture without stripping. Infused with hyaluronic acid and chia seed gel, this toner delivers a watery, refreshing splash that helps skin feel more plump and smooth after cleansing. The formula balances hydration with a gentle touch, so you can start your routine with a sense of clarity rather than tightness.\u003c\/p\u003e\n\u003cp\u003eKey ingredients work in harmony to support a balanced complexion. Organic witch hazel provides a mild, non-stripping base, while the blend of blood orange, vetiver, and lavender essential oils adds a natural aroma and a subtle cleansing touch. Sea minerals from algae and sea kelp bring trace nutrients that many users appreciate as part of their daily ritual. This combination aims to enhance skin vitality without relying on alcohol or harsh binders.\u003c\/p\u003e\n\u003ch3\u003eWhat it can do for your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrates with hyaluronic acid and chia seed gel for a dewy feel without heaviness.\u003c\/li\u003e\n  \u003cli\u003eSupports a soothing, non-drying experience thanks to the alcohol-free formula and gentle botanicals.\u003c\/li\u003e\n  \u003cli\u003eRefreshes and purifies with antibacterial essential oils while keeping skin calm and comfortable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture, scent, and sensory notes\u003c\/h3\u003e\n\u003cp\u003eThe texture is water-light and quickly absorbed, leaving a clean, fresh finish. Expect a subtle, uplifting scent from citrusy blood orange and soothing lavender, which can make your morning or evening routine feel more inviting.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter cleansing, dispense a small amount onto a reusable pad or your hands and pat over the face and neck.\u003c\/li\u003e\n  \u003cli\u003eFollow with your serum and moisturizer to seal in hydration.\u003c\/li\u003e\n  \u003cli\u003eStore in a cool, dry place away from direct sunlight for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this toner is for\u003c\/h3\u003e\n\u003cp\u003eDesigned for dry or dehydrated skin and for anyone seeking a lightweight, alcohol-free step between cleansing and treatment. It pairs well with serums and moisturizers in most skincare routines, offering a refreshing base for makeup or further care.\u003c\/p\u003e\n\u003cp\u003eWith daily use, some users may notice a more balanced feel to the skin’s texture and a hydrated baseline that helps makeup apply more smoothly. Individual results vary, and consistency matters for best outcomes as part of a regular skincare ritual.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this toner alcohol-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, this toner is alcohol-free and designed to be gentle on dry or sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What results can I expect with regular use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It hydrates with hyaluronic acid and sea minerals; results vary, and regular use supports a balanced feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259683914077,"sku":"B076CVFBHX","price":61.27,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100-pure-restorative-sea-essence-toner-bottle.jpg?v=1769967611"},{"product_id":"100-pure-super-fruit-oil-nourishing-eye-cream-anti-aging-hydration-0-5-fl-oz","title":"100% PURE Super Fruit Oil Nourishing Eye Cream – Anti-Aging Hydration 0.5 fl oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eDiscover the 100% PURE Super Fruit Oil Nourishing Eye Cream, a compact 0.5 fl oz formula designed for the delicate under-eye area. Its organic, natural blend aims to deliver daily hydration with a creamy, lightweight texture that layers smoothly with other skincare and makeup.\u003c\/p\u003e\n\u003cp\u003eDesigned to be worn morning and night, this eye cream blends a vibrant mix of fruit-based oils and plant extracts to support a healthy-looking eye contour. It’s crafted to feel comfortable on the skin, leaving a refreshed finish that never feels heavy.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDEEPLY MOISTURIZING\u003c\/strong\u003e — Organic pomegranate water, avocado butter, and coconut oil work together to hydrate the eye area for a soft, supple feel.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSUPERFRUIT VITAMINS\u003c\/strong\u003e — Oils from pomegranate and acai supply Vitamins C and E, which may support skin renewal and a healthier appearance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFIGHT CROW’S FEET\u003c\/strong\u003e — Acerola cherry provides a rich Vitamin C source that can help the look of elasticity and a plumper appearance.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDEPUFF EYES\u003c\/strong\u003e — Coffee oil can promote circulation and help reduce visible fluid retention around the eyes.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePROTECT YOUR DELICATE SKIN\u003c\/strong\u003e — Antioxidant-rich grape extract and elderberry may contribute to defending the skin from environmental stressors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply a small amount along the orbital bone and gently tap until absorbed.\u003c\/li\u003e\n  \u003cli\u003eUse each morning and night as part of your routine, before makeup or as a standalone step.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003eStart your day with a light, hydrated feel around the eyes after a late night or long flight. The lightweight cream serves as a smooth prep step before concealer, helping to create a balanced canvas without heaviness.\u003c\/p\u003e\n\u003ch3\u003eTexture, finish, and layering\u003c\/h3\u003e\n\u003cp\u003eThe formula delivers a creamy, silky finish that absorbs readily, making it a comfortable base under makeup. Its natural composition supports daily skin care without a greasy afterfeel.\u003c\/p\u003e\n\u003ch3\u003eWho is it for\u003c\/h3\u003e\n\u003cp\u003eWell-suited for those seeking daily hydration and a natural option for under-eye care, with a focus on a refreshed look rather than dramatic changes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eye cream suitable for all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it uses natural ingredients designed to hydrate and nourish the delicate under-eye area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this product for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount around the orbital bone and pat until absorbed, morning and night.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259688730973,"sku":"B076CTSQDV","price":66.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-super-fruit-oil-nourishing-eye-cream-bottle.jpg?v=1769967678"},{"product_id":"100-pure-2nd-skin-lightweight-serum-foundation-shade-1-neutral-yellow-undertone-1-18-fl-oz","title":"100% PURE 2nd Skin Lightweight Serum Foundation Shade 1 – Neutral Yellow Undertone (1.18 fl oz)","description":"\u003ch2\u003eMeet 100% PURE 2nd Skin Lightweight Serum Foundation in Shade 1\u003c\/h2\u003e\n\u003cp\u003eDiscover a feather-light, fruit-pigmented foundation designed to even tone with a satin finish that looks like your skin—only smoother and more radiant. Shade 1 is suited for fair complexions with a natural yellow undertone, delivering a seamless, believable result you can wear daily.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this shade stand out\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a pioneering, patent-pending fruit-pigmented technology that brings antioxidant-rich color to the surface. The result is a naturally tinted base that complements lighter skin tones while maintaining a healthy-looking glow that isn’t flat or chalky.\u003c\/p\u003e\n\u003ch3\u003eBuildable coverage with a dual purpose\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUltralight texture blends effortlessly for natural to medium coverage without settling into fine lines.\u003c\/li\u003e\n  \u003cli\u003eThe finish mimics skin’s texture with a satin sheen that looks like a real complexion.\u003c\/li\u003e\n  \u003cli\u003eActs as a lightweight primer, smoothing the surface and helping products layer smoothly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin-loving ingredients you can feel\u003c\/h3\u003e\n\u003cp\u003eInfused with olive squalane and calendula, the serum-like formula aims to deliver a comfortable, hydrated feel while helping to maintain a plump, soft look. These nourishing components are chosen to support a healthy-feeling base rather than masking your skin’s natural beauty.\u003c\/p\u003e\n\u003ch3\u003eOil control and wear that lasts\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBamboo silica helps absorb excess oil from pores for a fresh appearance throughout the day.\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with highlighters or contours for added dimension and a more defined look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean, ethical beauty you can trust\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free, vegan, gluten-free, fragrance- and dye-free, with no harsh metals.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with a commitment to purity and responsible sourcing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhile the formula aims to deliver a naturally radiant finish and comfortable wear, results can vary by skin type and lighting. Consider Shade 1 as a versatile option for everyday wear and light-to-medium coverage, with potential for buildable coverage when needed.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes 100% PURE 2nd Skin Foundation different from regular foundations?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Fruit-pigmented technology, lightweight blend, satin finish, and dual primer feel, plus vegan, gluten-free, cruelty-free, and USA-made.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should Shade 1 be used for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply in a light layer for natural coverage, build as desired, and pair with highlighter or contour; bamboo silica aids oil control for a fresher look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259713372509,"sku":"B07B6FWD1L","price":65.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-bottle-pour.jpg?v=1769967943"},{"product_id":"100-pure-2nd-skin-lightweight-serum-foundation-shade-5-neutral-peach-undertone-1-18-fl-oz-vegan-clean-hydrating","title":"100% PURE 2nd Skin Lightweight Serum Foundation Shade 5 – Neutral Peach Undertone (1.18 Fl Oz) | Vegan, Clean, Hydrating","description":"\u003cp\u003eMeet the 100% PURE 2nd Skin Lightweight Serum Foundation, a feather-light tint designed to move with your skin rather than sit on top of it. Shade 5 sits at a neutral-peach balance, crafted to complement tan complexions while preserving your natural warmth. This isn’t a heavy coverage product; think of a serum-like tint that blends in for a satin finish that mirrors your skin’s texture rather than masking it.\u003c\/p\u003e\n\n\u003cp\u003eAt the heart of the formula is a world-first, globally patented fruit-pigmented technology. The color is naturally tinted with antioxidants and moisturizing nutrients, delivering a complexion that reads as healthy and radiant rather than flat or chalky. The result is a breathable wash of color that upgrades your everyday routine without feeling thick or cakey.\u003c\/p\u003e\n\n\u003ch2\u003eWhat makes 2nd Skin different\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSkin-mimicking color\u003c\/strong\u003e – Shade 5 provides a warm-neutral glow that works with tan tones without appearing muddy.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePatented pigment technology\u003c\/strong\u003e – Fruit-derived pigments offer a natural, radiant tint paired with moisturizing nutrients and antioxidants.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltralight, buildable wear\u003c\/strong\u003e – A sheer-to-medium finish that blends smoothly and avoids settling into fine lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTexture, finish, and multi-tasking beauty\u003c\/h2\u003e\n\u003cp\u003eThe formula acts like a feather-weight serum, yet it sets into a satin finish that blends seamlessly with your skin’s natural tone. A feather-like texture doubles as a primer, helping to refine the appearance of pores while you wear it. Bamboo silica works to control excess oil for a balanced look that holds up across the day. When you want a little more dimension, it pairs beautifully with your favorite highlighter or contour for subtle, natural lift.\u003c\/p\u003e\n\n\u003ch2\u003eNourishment for a healthy-looking glow\u003c\/h2\u003e\n\u003cp\u003eBeyond color, this foundation nourishes with olive squalane and calendula. Olive squalane provides lightweight hydration, while calendula adds a soothing note to the formula. The result is a complexion that appears fresh and plump, with the chance to visibly reduce the prominence of fine lines around the eyes and smile—always described in terms of appearance, not medical claims.\u003c\/p\u003e\n\n\u003ch2\u003eClean beauty ethos you can feel good about\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e Cruelty-free, vegan, gluten-free, and Made in the USA. \u003c\/li\u003e\n  \u003cli\u003e Fragrance-free, dye-free, and free from harsh metals or toxins. \u003c\/li\u003e\n  \u003cli\u003e Ethically sourced ingredients paired with strict purity standards for daily use. \u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep skin with your usual routine; moisturize and apply a light primer if desired.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount and blend outward with fingertips, a brush, or a sponge. Start light and build to your preferred coverage.\u003c\/li\u003e\n  \u003cli\u003eFor longevity, set with a translucent powder and finish with your favorite highlighter or contour as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is Shade 5 best suited for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 5 is a neutral peach undertone designed for tan skin tones, offering natural warmth.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan, gluten-free, cruelty-free, and made in the USA with clean ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259714158941,"sku":"B07B6DWMV4","price":65.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-serum-foundation-pump.jpg?v=1769967960"},{"product_id":"100-pure-cream-foundation-concealer-sand-matte-hydrating-vegan-for-light-medium-neutral-skin","title":"100% PURE Cream Foundation Concealer Sand – Matte, Hydrating, Vegan for Light\/Medium Neutral Skin","description":"\u003ch2\u003eSmart-Tinted Skin Care with Fruit-Pigmented Pigments\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Cream Foundation Concealer in Sand, designed for light to medium skin with neutral undertones. This shade leverages fruit-pigmented technology—color sourced from antioxidant-rich fruits and veggies—to deliver a tinted cream that honors both beauty and clean ingredients. The result is a versatile base that reads naturally in various lighting and tones.\u003c\/p\u003e\n\u003ch2\u003eBuildable Coverage, Seamless Finish\u003c\/h2\u003e\n\u003cp\u003eThe formula blends into skin with a creamy, anti-aging feel. It can shift from a sheer veil to fuller coverage without caking or creasing, helping texture to appear even while preserving your skin’s texture and glow.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCoverage ranges from sheer to fuller as you layer—great for no-makeup days or more polished looks.\u003c\/li\u003e\n  \u003cli\u003eMelts into skin for a smooth, long-wearing finish that avoids heavy cracking or cracking lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFinish That Feels Like Your Skin, Only Better\u003c\/h2\u003e\n\u003cp\u003eThe Radiant Satin Finish comes from a blend of avocado butter and rice powder, creating a soft, flattering sheen. Calming chamomile and calendula offer a soothing touch for comfortable wear throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoft satin glow that reads as natural in person and in photos.\u003c\/li\u003e\n  \u003cli\u003eBotanical calm and purifying notes to support comfortable wear on sensitive areas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSkincare Meets Color—A Buildable Glow\u003c\/h2\u003e\n\u003cp\u003eVitamin-rich avocado and pomegranate oils provide a nourishing feel that pairs well with bronzer, highlighter, or blush for a cohesive look. The tint offers a glowable base that can adapt to your routine without overpowering your skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizing oils help create a smooth canvas for other makeup products.\u003c\/li\u003e\n  \u003cli\u003eBuildable glow supports layering with your favorite accessories for contour or warmth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eClean, Cruelty-Free Beauty You Can Trust\u003c\/h2\u003e\n\u003cp\u003eDesigned with transparency in mind, this product stays true to clean beauty values: cruelty-free, vegan, gluten-free, fragrance-free, and made in the USA. It avoids harsh chemicals, heavy metals, and synthetic dyes, aligning with a thoughtful, ethical makeup routine.\u003c\/p\u003e\n\u003cp\u003eWhether you’re aiming for a quick, fresh look or a more defined complexion, this tinted cream is meant to adapt to your day, not dictate it. Consider it a flexible base that supports a natural canvas while inviting your favorite makeup accents to shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation suitable for dry skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The creamy texture and avocado oil provide moisturization with buildable, comfortable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the product vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is vegan, cruelty-free, fragrance-free, gluten-free, and Made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259714879837,"sku":"B07B6DDT6K","price":65.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-cream-foundation-sand-bottle.jpg?v=1769967980"},{"product_id":"100-pure-2nd-skin-foundation-shade-4-full-coverage-lightweight-satin-finish-oil-absorbing-vegan-makeup","title":"100% PURE 2nd Skin Foundation Shade 4 – Full Coverage, Lightweight, Satin Finish, Oil Absorbing, Vegan Makeup","description":"\u003ch2\u003eMeet 100% PURE 2nd Skin Foundation Shade 4\u003c\/h2\u003e\n\u003cp\u003eExperience a weightless foundation that blends seamlessly into your skin, delivering a natural satin finish with a breathable, skin-like feel. Shade 4 is warm with an olive undertone, crafted with fruit pigments such as peach and apricot rather than synthetic dyes, offering a vibrant, true-to-skin warmth that complements medium complexions.\u003c\/p\u003e\n\u003ch3\u003eWhat makes Shade 4 stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFruit-pigmented shade 4 uses peach and apricot pigments for natural warmth, avoiding toxic synthetic dyes.\u003c\/li\u003e\n  \u003cli\u003eFlawless coverage from an ultra-lightweight formula that blends without settling into fine lines, leaving a satin finish.\u003c\/li\u003e\n  \u003cli\u003eSerum-like benefits from olive squalane deliver a nourishing feel with antioxidant-rich texture as you blend.\u003c\/li\u003e\n  \u003cli\u003eNo separate primer needed; olive squalane helps prep the skin while rice powder absorbs oil for lasting wear.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and vegan—no animal testing or animal-derived ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture, wear, and real-life use\u003c\/h3\u003e\n\u003cp\u003eApply a whisper of product for a transparent veil or layer it for more coverage. The texture glides smoothly, moving with your skin throughout the day without looking cakey. The satin finish offers balanced luminosity that adapts to different lighting, from soft indoor light to bright daylight.\u003c\/p\u003e\n\u003cp\u003eIn daily use, the serum-like blend helps the foundation merge with your natural skin tone, creating a cohesive complexion. The formula is designed to feel comfortable, so you can wear it from morning into evening with confidence.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOil control is supported by rice powder, helping reduce shine while maintaining a refined pore appearance.\u003c\/li\u003e\n  \u003cli\u003eOlive squalane provides a gentle, nourishing touch that complements a range of skincare routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount and blend from the center of the face outward. Build coverage in areas that need color correction or evening tone. Reapply as needed for a more polished finish without heaviness.\u003c\/p\u003e\n\u003ch3\u003eWhy shoppers choose 100% PURE\u003c\/h3\u003e\n\u003cp\u003eThis foundation aligns with vegan and cruelty-free values, using fruit pigments and skin-friendly, natural-inspired ingredients to create a confident, natural look without relying on harsh synthetic dyes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin tone is Shade 4 best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Shade 4 is warm with olive undertones, designed for medium skin tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need a separate primer with this foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No primer is required; olive squalane acts as a primer, and rice powder helps absorb oil for a smoother, longer-lasting finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259714978141,"sku":"B07B6DDXM7","price":65.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-2nd-skin-foundation-shade4-bottle-pump.jpg?v=1769967980"},{"product_id":"100-pure-bb-cream-shade-20-aglow-all-in-one-primer-concealer-foundation-dewy-warm-undertone-vegan","title":"100% PURE BB Cream Shade 20 Aglow – All-in-One Primer, Concealer \u0026 Foundation (Dewy, Warm Undertone) – Vegan","description":"\u003ch2\u003eAll-in-One Makeup Meets Skincare\u003c\/h2\u003e\n\u003cp\u003eMeet the Luxe Go-To Multitasker for busy mornings. This 100% PURE BB Cream Shade 20 Aglow blends clean moisturizer with makeup, delivering a breathable, luminous finish with skin-loving hydration. Infused with aloe, shea, and vitamin E, the formula carries a soft shimmer from responsibly sourced mica for a glowing, lit-from-within look that stays comfortable throughout the day.\u003c\/p\u003e\n\u003cp\u003eDesigned to work as a primer, concealer, and foundation in one, it mends a natural-looking complexion while maintaining a breathable skin feel. The shade 20 Aglow is designed with a warm undertone to complement medium skin tones and provide balanced warmth without looking artificial.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits and Sensory Notes\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTexture and finish: a creamy, blendable liquid that builds from medium to full coverage with a dewy, luminescent glow.\u003c\/li\u003e\n  \u003cli\u003eShimmer and light reflection: micronized mica creates a soft, eye-catching radiance rather than a heavy shimmer.\u003c\/li\u003e\n  \u003cli\u003eSkincare-forward formula: includes raspberry seed oil, bilberry, cornflower water, and cherry oil for a conditioning feel and a subtle glow.\u003c\/li\u003e\n  \u003cli\u003eHydration and comfort: shea butter, aloe, and jojoba deliver lasting moisture that pairs with your daily routine.\u003c\/li\u003e\n  \u003cli\u003eClean and ethical benefits: vegan, cruelty-free, gluten-free, Made in the USA, with fragrance- and dye-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow It Supports Your Routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOn-the-go versatility: a single product that streamlines your routine without sacrificing a polished look.\u003c\/li\u003e\n  \u003cli\u003eComplexion balance: helps even skin tone, cover minor imperfections, and provide a natural, healthy glow.\u003c\/li\u003e\n  \u003cli\u003eSkin-friendly care: gentle ingredients work with daily skincare, offering a soft, dewy finish that feels breathable.\u003c\/li\u003e\n  \u003cli\u003eShade compatibility: warm undertone designed for medium tones seeking a luminous, not flat, finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote that this description highlights possibilities based on the product’s data and performance cues. Results vary by skin type and application technique, and it is not presented as a guaranteed outcome.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is 100% PURE BB Cream Shade 20 Aglow?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: An all-in-one makeup moisturizer with buildable coverage and a dewy finish, formulated with vegan, cruelty-free ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to clean skin, blend with fingers or a brush, and build to your desired coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259715010909,"sku":"B073VPTVG7","price":60.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-bb-cream-shade20-aglow-bottle.jpg?v=1769967978"},{"product_id":"100-pure-lip-gloss-pink-caramel-fruit-pigmented-high-shine-moisturizing","title":"100% PURE Lip Gloss Pink Caramel – Fruit Pigmented, High Shine, Moisturizing","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003ePink Caramel lip gloss offers a sheer nude, rosy brown tint derived from antioxidant-rich fruits rather than synthetic dyes. The lightweight, travel-friendly 0.14 fl oz tube makes it easy to refresh your look anywhere. The formula blends fruit pigments for a natural glow that pairs with many lip tones.\u003c\/p\u003e\u003ch2\u003eFinish, Texture, and Hydration\u003c\/h2\u003e\u003cp\u003eExpect a mirror-like shine from pomegranate oil and plant-based ingredients without a heavy or sticky feel. Vitamin E and cocoa butter work together to soften and moisturize the surface of the lips, helping them stay comfortable throughout the day. The gloss is vegan and cruelty-free, aligning with a plant-forward beauty routine.\u003c\/p\u003e\u003ch2\u003eShade Versatility\u003c\/h2\u003e\u003cp\u003ePink Caramel leans toward a nude rosy brown, making it versatile for daily wear or a subtle enhancement under bolder lip colors. It blends with a wide range of skin tones, offering a soft, natural finish that enhances your lips without overpowering them.\u003c\/p\u003e\u003ch2\u003eNotable Benefits\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFruit-pigmented formula from antioxidant-rich fruits, not synthetic dyes\u003c\/li\u003e\n\u003cli\u003eHigh shine from pomegranate oil and plant-based ingredients\u003c\/li\u003e\n\u003cli\u003eLip-softening action from vitamin E and cocoa butter\u003c\/li\u003e\n\u003cli\u003eNon-stick glide-on texture for easy application\u003c\/li\u003e\n\u003cli\u003eCruelty-free and vegan, supporting ethical beauty\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eUsage Ideas\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eWear alone for a sheer glow that enhances your natural lip color\u003c\/li\u003e\n\u003cli\u003eLayer over lipstick or tint to add depth and dimension\u003c\/li\u003e\n\u003cli\u003eReapply throughout the day for consistent shine and hydration\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use and Care\u003c\/h2\u003e\u003cp\u003eApply with a clean wand or fingertip for even coverage. Store in a cool, dry place to preserve pigment and texture. The compact size fits easily in purses and travel kits.\u003c\/p\u003e\u003ch2\u003eConclusion\u003c\/h2\u003e\u003cp\u003eIf you enjoy a touch of color with a glossy finish and a nourishing feel, Pink Caramel offers a versatile option that can complement a range of looks without demanding commitment. Consider it as a finishing touch for a natural makeup look or a subtle enhancement to bolder shades.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What color is Pink Caramel lip gloss?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Pink Caramel provides a sheer nude, rosy brown tint that complements many lip tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lip gloss vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan and cruelty-free, formulated with fruit pigments and plant-based ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259884454237,"sku":"B07Z8CYH4S","price":36.62,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-lip-gloss-pink-caramel-application.jpg?v=1769969643"},{"product_id":"100-pure-lip-gloss-naked-fruit-pigmented-warm-peachy-nude-high-shine","title":"100% PURE Lip Gloss Naked — Fruit Pigmented, Warm Peachy Nude, High Shine","description":"\u003ch2\u003eMeet Naked: a sheer, peachy nude lip gloss for everyday radiance\u003c\/h2\u003e\n\u003cp\u003eNaked from 100% PURE delivers a warm peachy nude tint that reads as natural on most skin tones. It is pigmented with antioxidant-rich fruits rather than synthetic dyes, offering a subtle color that complements a wide range of looks. The result is a soft, glassy finish that catches the light without overpowering your natural lip shape.\u003c\/p\u003e\n\u003cp\u003eIn addition to color, this gloss brings a vivid, mirror-like shine that enhances lip dimension. The sheen comes from pomegranate oil and other plant-based ingredients that glide on smoothly for an even, glassy surface. The texture feels silky and lightweight, so you can wear it comfortably from morning coffee to evening plans.\u003c\/p\u003e\n\n\u003ch3\u003eWhy you’ll love its feel on your lips\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLIP-SOFTENING: Vitamin E and cocoa butter help soften and hydrate the skin, leaving lips feeling comfortable all day.\u003c\/li\u003e\n  \u003cli\u003eNON-STICKY: A silky, light texture ensures the gloss stays in place without sticky residue, making reapplication effortless.\u003c\/li\u003e\n  \u003cli\u003eHIGH SHINE: The glossy surface creates a luminous effect that enhances the natural lip shape and glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eClean, responsible beauty you can feel good about\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCRUELTY-FREE AND VEGAN: The formula contains no animal-derived ingredients and is not tested on animals.\u003c\/li\u003e\n  \u003cli\u003eINGREDIENT FOCUS: Fruit pigments offer color without synthetic dyes, while plant-based ingredients support a smooth, comfortable wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether you’re aiming for a barely-there sheen or a noticeable glow, Naked is designed to be versatile. Layer it over a lip liner for more definition, or wear it solo for a sheer enhancement of your natural lip color. The compact tube travels well for on-the-go touch-ups, and the brand’s commitments align with a thoughtful, vegan mindset.\u003c\/p\u003e\n\n\u003ch3\u003eReal-life use scenarios\u003c\/h3\u003e\n\u003cp\u003eFrom busy mornings to social evenings, Naked keeps lips looking fresh. Pair with a bold eye for contrast, or wear alone for a subtle everyday glow. The warm peachy nude shade blends easily with many palettes and skin tones, making it a staple for a quick confidence boost.\u003c\/p\u003e\n\n\u003ch3\u003eHow to apply\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a sheer wash, apply once for a gentle tint and smooth shine.\u003c\/li\u003e\n  \u003cli\u003eFor more color, layer a couple of times to build depth while maintaining a non-sticky feel.\u003c\/li\u003e\n  \u003cli\u003eUse as a hydrating topcoat over your favorite lipstick to enrich moisture and gloss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote: This description is informational and highlights product features. Individual results may vary by person and usage.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of 100% PURE Lip Gloss Naked?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends a sheer peachy nude tint with fruit pigments, a high-shine finish, and hydrating ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lip gloss vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and never tested on animals, with plant-based shine and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259884650845,"sku":"B07Z8D4WK2","price":36.79,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/hundredpercentpure-lip-gloss-naked-warm-peach.jpg?v=1769969643"},{"product_id":"100-pure-lip-gloss-pomegranate-wine-fruit-pigmented-high-shine-moisturizing","title":"100% Pure Lip Gloss – Pomegranate Wine, Fruit Pigmented, High Shine \u0026 Moisturizing","description":"\u003cp\u003eMeet 100% Pure Lip Gloss in Pomegranate Wine, a fruit pigmented gloss that blends color with care. This semi-sheer, medium berry red shade is tinted with antioxidant rich fruits rather than synthetic dyes, offering a natural-looking tint that flatters many skin tones while catching the light for a luminous finish. The texture is designed to feel light and comfortable, so you can wear it from morning to night without heaviness.\u003c\/p\u003e\n\u003cp\u003eThe formula blends a silky, non sticky texture with enriching botanicals to create a wearable gloss that lip lovers can reach for daily. The gloss glides on smoothly, leaving lips feeling softer and hydrated through the day, thanks to vitamin E and cocoa butter. In a compact tube of 0.14 fl oz, it travels easily from bag to desk for quick touch ups. This is a product you might reach for when you want a polished lip moment that stays true to your natural lip tone while delivering a high shine that catches the eye.\u003c\/p\u003e\n\u003ch3\u003eShade and shine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSemi-sheer, medium berry red pigment derived from fruit pigments rather than synthetic dyes.\u003c\/li\u003e\n  \u003cli\u003eHigh shine from pomegranate oil and plant-based ingredients for a mirror-like finish.\u003c\/li\u003e\n  \u003cli\u003eColor that complements a wide range of skin tones and lip textures.\u003c\/li\u003e\n  \u003cli\u003eLightweight tint that enhances your lips without masking their natural contour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture and care\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-sticky, silky smooth application that feels comfortable all day.\u003c\/li\u003e\n  \u003cli\u003eVitamin E and cocoa butter deeply soften and hydrate the lip skin.\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free formula aligned with ethical beauty values.\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly 0.14 fl oz tube for on-the-go refreshment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWear and versatility\u003c\/h3\u003e\n\u003cp\u003eUse it solo for a soft berry wash or layer over your favorite lipstick to add dimension and shine. The semi-sheer tint makes it a versatile choice for daily wear, while the high shine elevates casual looks into something a touch more polished. You can tailor the intensity by application, without committing to a bold color.\u003c\/p\u003e\n\u003cp\u003eFor best results, swipe in a single pass for a light gloss or build gradually for a richer berry glow. The formula blends seamlessly with other lip products, enabling quick transitions between tasks or occasions. Its comfort, glow, and subtle color make it a reliable option when you want a polished lip without heavy styling.\u003c\/p\u003e\n\u003ch3\u003eWhat you get\u003c\/h3\u003e\n\u003cp\u003eEach tube delivers 0.14 fl oz of pigment-rich gloss designed to feel comfortable and weightless on lips.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lip gloss vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is vegan and cruelty-free, with no animal testing of ingredients or formulations.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What color and finish does Pomegranate Wine provide?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A semi-sheer, medium berry red tint with high shine for a natural, polished look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63259884683613,"sku":"B07Z88LVMN","price":36.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-lip-gloss-pomegranate-wine-high-shine.jpg?v=1769969642"},{"product_id":"100-pure-burdock-neem-healthy-scalp-purifying-conditioner-hydrating-detox-for-dry-damaged-hair-8-fl-oz","title":"100% PURE Burdock \u0026 Neem Healthy Scalp Purifying Conditioner – Hydrating Detox for Dry, Damaged Hair, 8 fl oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eTreat your scalp to a refreshing conditioning treatment that purifies while replenishing moisture. 100% PURE Burdock and Neem Healthy Scalp Purifying Conditioner blends mineral-rich kelp with restorative botanicals to refresh dry, damaged hair from roots to ends. Its thoughtful formula is gentle enough for color-treated hair, while aiming to calm irritation and leave hair feeling softer and more manageable.\u003c\/p\u003e\n\n\u003ch3\u003eSensory notes and texture\u003c\/h3\u003e\n\u003cp\u003eExperience a creamy, lightweight texture that glides through hair with ease and a subtle, natural botanical aroma. The conditioner rinses clean without heavy residue, helping you feel refreshed after every wash.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy slip for easy detangling without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eDelicate, plant-based scent that enhances your shower routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eScalp feel-balanced and less dry, with reduced visibility of flakes for some users.\u003c\/li\u003e\n  \u003cli\u003eHair that feels softer, more manageable, and easier to comb after washing.\u003c\/li\u003e\n  \u003cli\u003eA color-safe formula designed to work with dyed hair while avoiding harsh residues.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey ingredients and benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eKelp minerals help replenish moisture and nourish the scalp and hair exterior.\u003c\/li\u003e\n  \u003cli\u003eBurdock, neem, and nettle botanicals contribute cleansing and soothing properties.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, PEGs, and artificial fragrances.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUsage and who it’s for\u003c\/h3\u003e\n\u003cp\u003eDesigned for both women and men seeking a natural, gentle routine. After shampoo, apply a generous amount from mid-length to ends, massage, then rinse. Use regularly to help refresh the scalp between washes without weighing hair down.\u003c\/p\u003e\n\n\u003ch2\u003eWhy choose 100% PURE\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free and ethically sourced ingredients align with a clean beauty approach.\u003c\/li\u003e\n  \u003cli\u003eRich conditioning experience without moisture-stripping detergents or artificial fragrances.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair concerns does this conditioner address?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps soothe dry, itchy, flaky scalp while hydrating damaged hair with kelp minerals and botanical extracts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner color-safe and sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is formulated without sulfates or artificial fragrances and is gentle enough for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63260229894493,"sku":"B00BKO4OJ8","price":38.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-burdock-neem-scalp-purifying-conditioner.jpg?v=1769970556"},{"product_id":"100-pure-kelp-mint-volumizing-conditioner-deep-hydration-shine","title":"100% PURE Kelp \u0026 Mint Volumizing Conditioner — Deep Hydration \u0026 Shine","description":"\u003cp\u003eDiscover the 100% PURE Kelp \u0026amp; Mint Volumizing Conditioner, a plant-based formula designed to hydrate and refresh dry, damaged or thinning hair. Sea kelp adds lightweight lift while a cool peppermint note awakens the senses, helping you feel refreshed as you care for your mane.\u003c\/p\u003e\n\u003ch3\u003eWhat you might notice\u003c\/h3\u003e\n\u003cp\u003eIn practice, you may experience plumped hydration that leaves strands feeling thicker without weighing them down. The blend includes pro vitamin B5 to support scalp comfort and mild rejuvenation during your daily routine, pairing well with a clean, cruelty-free beauty ethos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePlump hydration from sea kelp helps add body and texture\u003c\/li\u003e\n  \u003cli\u003eLightweight formula preserves natural movement with natural shine\u003c\/li\u003e\n  \u003cli\u003eGreen tea provides a gentle antioxidant touch for color-treated or stressed hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow it fits into a routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after shampoo, focusing on mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eLeave on for 2–3 minutes to maximize moisture before rinsing\u003c\/li\u003e\n  \u003cli\u003ePair with a sulfate-free shampoo for a gentle cleanse and balanced hydration\u003c\/li\u003e\n  \u003cli\u003eSuitable for women and men seeking a clean, cruelty-free care routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture, scent and ethical care\u003c\/h3\u003e\n\u003cp\u003eThe formula blends refreshing peppermint with natural moisturizers like avocado butter and coconut oil to help seal in moisture and boost gloss. It is cruelty-free and free from parabens, phthalates, PEGs, and artificial fragrances, aligning with a clean beauty ethos.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday use, this conditioner aims to support a healthier-looking appearance while respecting ethical sourcing and modern, toxin-free standards. Results vary by hair type and routine, and consistency over time may offer a fuller, more vibrant look when used as part of a regular regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredient spotlight and who it’s for\u003c\/h3\u003e\n\u003cp\u003eIdeal for dry, damaged, or thinning hair, and for those who prefer a sulfate-free approach. The blend emphasizes natural ingredients and a refreshing sensory experience, making it a good fit for readers seeking clean, effective care for both women and men.\u003c\/p\u003e\n\u003ch3\u003eFeel and fragrance\u003c\/h3\u003e\n\u003cp\u003eThe texture is creamy yet weightless, rinsing clean while leaving a subtle minty fragrance that lingers lightly after styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the best way to use 100% PURE Kelp \u0026amp; Mint Volumizing Conditioner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply after shampoo, focusing on mid-lengths to ends, leave 2–3 minutes, then rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can this conditioner be included in a color-treated hair routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It is sulfate-free and formulated with natural ingredients; consider a patch test if you have sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63260229927261,"sku":"B00BKO145K","price":38.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100-percent-pure-kelp-mint-conditioner-bottle.jpg?v=1769970571"},{"product_id":"100-pure-coconut-milk-restorative-shampoo-hydration-detangle-gentle-cleanse-sulfate-free-8-fl-oz","title":"100% PURE Coconut Milk Restorative Shampoo – Hydration, Detangle \u0026 Gentle Cleanse | Sulfate-Free 8 fl oz","description":"\u003cp\u003eExperience the 100% PURE Coconut Milk Restorative Shampoo, a sulfate-free formula designed to hydrate dry, damaged hair while delivering a gentle cleanse. The creamy coconut foam glides across your scalp, inviting a soothing rinse that leaves hair more supple and visibly shinier. The blend supports balanced moisture, natural body, and a healthy-feeling scalp without weighing hair down. Whether you wash daily or a few times a week, this shampoo aims to refresh hair texture and improve manageability with every use.\u003c\/p\u003e\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydrates thirsty locks with rich coconut foam and a nourishing blend that supports scalp moisture balance.\u003c\/li\u003e\n\u003cli\u003eOffers a deep yet gentle cleanse that lifts dirt, buildup, and excess oil without harsh detergents.\u003c\/li\u003e\n\u003cli\u003eHelps improve hair feel with more body and reduced roughness, while keeping strands soft and smooth.\u003c\/li\u003e\n\u003cli\u003eProvides a protective touch with vitamin E and panthenol to help lock in hydration.\u003c\/li\u003e\n\u003cli\u003eDelivers a tropical fragrance and creamy lather that enhances your shower routine.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey ingredients you may notice\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCoconut oil for moisture and natural shine.\u003c\/li\u003e\n\u003cli\u003ePro-vitamin B5 that helps hair appear fuller and healthier-looking.\u003c\/li\u003e\n\u003cli\u003eFlax seed supplies fatty acids to support elasticity and strength.\u003c\/li\u003e\n\u003cli\u003eSea kelp contributes minerals and hydration for balanced texture.\u003c\/li\u003e\n\u003cli\u003eAloe, rose hydrosol, and honey replenish moisture and tenderness.\u003c\/li\u003e\n\u003cli\u003eNon-sulfate cleansing agents that are gentler on color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho this is for and how to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eIdeal for dry or damaged hair seeking renewal without harsh sulfates.\u003c\/li\u003e\n\u003cli\u003eColor-treated hair or sensitive scalps may benefit from the gentle formula.\u003c\/li\u003e\n\u003cli\u003eTo use: apply to wet hair, massage through scalp, rinse thoroughly, and follow with conditioner or treatment.\u003c\/li\u003e\n\u003cli\u003eFor best results, pair with a matching conditioner for enhanced softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEthics and experience: 100% PURE emphasizes cruelty-free, ethically sourced ingredients and avoidance of harsh parabens, phthalates, PEGs, and artificial fragrances. The result is a clean beauty routine that prioritizes both hair health and responsible sourcing.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is sulfate-free and designed to be gentle on color-treated hair while cleansing and moisturizing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the recommended routine with this shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet scalp, rinse thoroughly, then follow with your conditioner or treatment for lasting hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63260230123869,"sku":"B00BKNYCAU","price":38.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-coconut-milk-restorative-shampoo-bottle.jpg?v=1769970573"},{"product_id":"100-pure-burdock-neem-shampoo-clarifying-moisturizing-detox-for-dry-scalp-8-fl-oz","title":"100% PURE Burdock \u0026 Neem Shampoo – Clarifying, Moisturizing Detox for Dry Scalp, 8 fl oz","description":"\u003ch2\u003eMeet your new scalp care ritual\u003c\/h2\u003e\n\u003cp\u003eThe 100% PURE Burdock \u0026amp; Neem Shampoo blends a clarifying cleanse with nourishing hydration, tailored for dry, itchy, or flaky scalps. Enriched with rose hydrosol, aloe, coconut oil, vitamin E, and provitamin B5, this formula aims to purify the scalp while leaving hair feeling soft and manageable.\u003c\/p\u003e\n\u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePurifies the scalp and helps unclog pores, creating a fresher baseline for hair to move freely.\u003c\/li\u003e\n  \u003cli\u003eDeeply hydrates with rose hydrosol and aloe, helping strands feel smoother and more supple.\u003c\/li\u003e\n  \u003cli\u003eMoisture boost from coconut oil, vitamin E, and provitamin B5 supports softer, more resilient hair.\u003c\/li\u003e\n  \u003cli\u003eMineral-rich panthenol and kelp contribute to a balanced environment for hair and skin around the scalp.\u003c\/li\u003e\n  \u003cli\u003eDetoxifying plant ingredients — burdock, neem, and nettle — may help calm the scalp and reduce buildup.\u003c\/li\u003e\n  \u003cli\u003eColor-safe formula that respects color-treated hair while avoiding common harsh detergents and artificial fragrances.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy this formula stands out\u003c\/h3\u003e\n\u003cp\u003eBeyond cleansing, this shampoo combines cleansing action with replenishing moisture to support a comfortable scalp and softer-looking hair. The rose hydrosol brings a light, natural scent, while the finish remains weightless enough for daily or routine use.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair, apply a small amount, massage from roots to ends to create a rich lather, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner to seal moisture and improve manageability.\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times per week or as needed for scalp comfort; adjust for color-treated or drier hair needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eQuality and ethics\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free, ethically sourced ingredients with a focus on clean, natural formulation.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and free from parabens, phthalates, PEGs, and artificial fragrances for a gentler routine.\u003c\/li\u003e\n  \u003cli\u003eDesigned to minimize moisture loss while delivering a clarifying cleanse without harsh detergents.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: This overview paraphrases the product details to highlight potential benefits and usage, recognizing that results can vary with hair type and scalp condition.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is gentle and color-safe, designed to cleanse the scalp without stripping color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What scalp concerns does it address?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It helps balance the scalp, reduce irritation, and support moisturized, softer hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63260230156637,"sku":"B00BKO3HKA","price":39.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percent-pure-burdock-neem-shampoo-bottle.jpg?v=1769970566"},{"product_id":"100-pure-organic-marula-oil-cold-pressed-face-hair-moisturizer-1oz","title":"100% PURE Organic Marula Oil – Cold-Pressed Face \u0026 Hair Moisturizer, 1oz","description":"\u003cdiv class=\"seo-description\"\u003e\n  \u003ch2\u003ePure, Cold-Pressed Marula Oil for Skin, Hair, and Beyond\u003c\/h2\u003e\n  \u003cp\u003eExperience a luminous oil that is cold-pressed from a single botanical source. This pure formula blends essential fatty acids with vitamins E and C to nourish skin and hair with a light, silky feel. The result is a versatile elixir that absorbs quickly, leaving a healthy-looking radiance without heaviness. Use it on clean skin or damp hair as a daily refresh, or mix a drop into your moisturizer for an added touch of slip and glow.\u003c\/p\u003e\n  \u003ch3\u003eWhat It Does for Real Life Routines\u003c\/h3\u003e\n  \u003cp\u003eIn everyday use, this marula oil helps you achieve a soft, even texture and a natural shine. On the face, a small amount can help smooth and hydrate without clogging pores. For hair, a touch at the ends can tame frizz and enhance luster. It also doubles as a light overnight treatment when your skin feels thirsty or when hair needs a quick shine boost after styling.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003ePure, cold-pressed marula oil with a nourishing blend of oleic and linoleic acids.\u003c\/li\u003e\n    \u003cli\u003eVitamins E and C contribute to a vibrant, well-hydrated appearance.\u003c\/li\u003e\n    \u003cli\u003eAll-natural, vegan, gluten-free, cruelty-free, and Made in the USA with strict purity standards.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eTo use, warm a few drops between your palms and smooth onto clean skin or through the mid-lengths to ends of dry or damp hair. A little goes a long way, so you can tailor the amount to your needs AM or PM, either as a light texturizer or a finishing oil for a subtle glow.\u003c\/p\u003e\n  \u003ch3\u003eQuality, Purity, and Ethics\u003c\/h3\u003e\n  \u003cp\u003eThis product embodies a clean beauty philosophy: single-source botanicals, no harsh chemicals, and a commitment to cruelty-free, vegan standards. It sits comfortably in a routine that values transparency and responsibility, while delivering a refined sensory experience that feels indulgent yet straightforward.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eSingle-source botanicals ensure purity and traceability.\u003c\/li\u003e\n    \u003cli\u003eCruelty-free, gluten-free, and vegan formula suitable for a wide range of routines.\u003c\/li\u003e\n    \u003cli\u003eMade in the USA with careful attention to clean ingredients and ethical sourcing.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eWhether you are looking to enhance a glowing complexion, soften dry patches, or finish a hairstyle with a natural shine, this marula oil offers a versatile option you can add to existing products or use on its own for a light, radiant touch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this marula oil suitable for all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s lightweight and versatile, designed for daily use on normal, dry, and sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use it for face and hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Warm a few drops between your palms and apply to clean skin or to the ends of damp hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63260514779485,"sku":"B09KYK5WHF","price":41.72,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-marula-oil-bottle-pour.jpg?v=1769971349"},{"product_id":"100-pure-healthy-foundation-full-coverage-vegan-liquid-matte-toffee-tan","title":"100% PURE Healthy Foundation Full Coverage - Vegan Liquid Matte Toffee Tan","description":"\u003ch2\u003eExperience radiant color with 100% PURE Healthy Foundation\u003c\/h2\u003e\n\u003cp\u003eShade and technology come together in a formula designed for tan skin with neutral undertones. The foundation is tinted with the world’s first globally patented fruit pigmented technology, offering a natural, radiant match while delivering antioxidants from fruits, vitamins, and skin-loving nutrients—so you wear color that feels as thoughtful as it looks.\u003c\/p\u003e\n\u003ch3\u003eShade and Pigment Innovation\u003c\/h3\u003e\n\u003cp\u003eRADIANT COLOR MATCH FROM SUPERFRUITS - The Toffee Tan hue is crafted for tan complexions with neutral undertones, blending seamlessly with your natural skin tone. Fruit pigments are paired with antioxidants to help maintain a vibrant, true-to-tone finish all day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRadiant color match from superfruits and patented pigment technology\u003c\/li\u003e\n\u003cli\u003eAntioxidant-rich blend from fruits and vitamins\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFlawless, Balanced Coverage\u003c\/h3\u003e\n\u003cp\u003eFRESH FLAWLESS BALANCE - The rich, creamy formula glides over dark circles, bags, and blemishes for an even complexion. Rice starch helps absorb oil and control shine, helping you stay matte without clogging pores.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConceals imperfections for an even skin tone\u003c\/li\u003e\n\u003cli\u003eRice starch absorbs oil to reduce shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHydrating Matte Perfection\u003c\/h3\u003e\n\u003cp\u003eMOISTURIZING MATTE PERFECTION - Ultra-lightweight but effective, the correcting cream feel softens and smooths the skin. Aloe adds soothing moisture while acai and pomegranate oils deliver antioxidant-rich nourishment.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAloe-based hydration for a comfortable wear\u003c\/li\u003e\n\u003cli\u003eAcai and pomegranate oils nourish skin without heaviness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSkin-Friendly, Clean Beauty\u003c\/h3\u003e\n\u003cp\u003eGIVE YOUR SKIN SOME LOVE - The formula is gentle enough for all skin types and can be used day or night for a natural glow. It’s vegan, gluten-free, cruelty-free, and Made in the USA, with a focus on clean, well-researched ingredients and purity.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free; gluten-free\u003c\/li\u003e\n\u003cli\u003eMade in the USA with strict purity standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for Use\u003c\/h3\u003e\n\u003cp\u003eTo apply, start with a small amount and build for desired coverage. Blend along the jawline, blend into the hairline, and set with a light dusting of powder if you prefer a long-lasting finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is this foundation best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Toffee Tan with neutral undertones, ideal for tan skin tones seeking a natural, balanced match.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—vegan, cruelty-free, gluten-free, and made in the USA with clean ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63261104734557,"sku":"B004D02HGI","price":58.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-healthy-foundation-toffee-tan-bottle.jpg?v=1769976554"},{"product_id":"100-pure-healthy-foundation-light-warm-fruit-pigmented-full-coverage-1-oz","title":"100% PURE Healthy Foundation - Light Warm Fruit Pigmented, Full Coverage, 1 oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Healthy Foundation in White Peach, a lightweight liquid with a natural, full-coverage look tailored for light skin with a warm undertone. Built on fruit-pigmented technology, this shade blends seamlessly while delivering a soft, healthy-looking finish. The formula feels breathable on the skin and pairs well with day-to-night routines, aiming to enhance your complexion with a hint of natural radiance.\u003c\/p\u003e\n\u003ch2\u003eWhy this foundation stands out\u003c\/h2\u003e\n\u003cp\u003eInfused with antioxidant-rich fruit pigments and skin-loving nutrients, the foundation pursues color harmony and a fresh appearance throughout wear. Its lightweight feel is designed to glide on smoothly, helping you even out skin tone without a heavy or mask-like impression.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRadiant color match from superfruits supports a seamless blend for light skin with warm undertones.\u003c\/li\u003e\n  \u003cli\u003eFresh flawless balance offers a creamy, hydrating base that helps minimize the look of dark circles and blemishes.\u003c\/li\u003e\n  \u003cli\u003eOil control comes from rice starch, helping reduce shine while keeping pores unclogged.\u003c\/li\u003e\n  \u003cli\u003eAloe, acai, and pomegranate oils nourish the skin, contributing to a softer, more comfortable feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow it wears and how to use\u003c\/h2\u003e\n\u003cp\u003eThe moisturizing matte finish is ultra-lightweight, so it can be worn daily or layered for more coverage. The shade White Peach is described as light with a warm undertone, designed to adapt to your natural complexion as you move through the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply with fingers, brush, or sponge for buildable coverage and a natural tint.\u003c\/li\u003e\n  \u003cli\u003eUse gradually to avoid over-application; blend along jawline for a seamless look.\u003c\/li\u003e\n  \u003cli\u003eSuitable for day or night wear and formulated to be gentle for various skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBeyond texture and shade, the line emphasizes clean, responsible beauty: vegan, gluten-free, cruelty-free, Made in the USA, and free from harsh fragrances and dyes. Antioxidant-rich fruits and botanicals may contribute to a refreshed appearance over time, aligning with the brand’s emphasis on healthy beauty rather than a guarantee of results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan, cruelty-free, gluten-free, and Made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What finish does the foundation have and how should I apply it?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It provides a moisturizing matte finish and can be built for more coverage using brushes, sponges, or fingers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63261126033757,"sku":"B004BUY5RY","price":58.34,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-healthy-foundation-bottle-pump.jpg?v=1769976880"},{"product_id":"100-pure-yuzu-pomelo-glossing-conditioner-hydration-shine","title":"100% PURE Yuzu \u0026 Pomelo Glossing Conditioner – Hydration \u0026 Shine","description":"\u003cdiv\u003e\n  \u003ch2\u003eBrighten and Condition with Citrus‑Inspired Shine\u003c\/h2\u003e\n  \u003cp\u003eMeet a glossing conditioner designed to refresh dull hair with a vibrant, citrus‑forward ritual. 100% PURE Yuzu \u0026amp; Pomelo Glossing Conditioner blends yuzu and pomelo extracts with nutrient‑rich oils to deliver lightweight moisture, a reflective gloss, and a healthier‑looking body for styles that shine in every light.\u003c\/p\u003e\n  \u003ch3\u003eWhat you may notice\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eRestored vibrancy: Citrus‑infused conditioning helps lift surface dullness and reveal more luminous strands.\u003c\/li\u003e\n    \u003cli\u003eSilky, non‑greasy finish: A blend of coconut oil and fatty‑acid rich extracts delivers moisture without heaviness.\u003c\/li\u003e\n    \u003cli\u003eBalanced shine and body: Plant oils and sea kelp add subtle lift while keeping strands flexible.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eKey ingredients and their role\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eKelp and flaxseed oils feed hair with nutrients that support strength and shine.\u003c\/li\u003e\n    \u003cli\u003eVitamin E provides antioxidant protection and helps improve texture over time.\u003c\/li\u003e\n    \u003cli\u003ePeppermint, neem, and lavender purify and help manage oiliness on a daily basis without stripping moisture.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eHow to use\u003c\/h3\u003e\n  \u003cp\u003eAfter shampoo, apply to mid‑lengths and ends. Leave on for 2–3 minutes, then rinse with cool water to help seal the cuticle and lock in gloss.\u003c\/p\u003e\n  \u003ch3\u003eClean beauty promise\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eSulfate‑free, paraben‑free, phthalate‑free, PEG‑free, and free of artificial fragrances.\u003c\/li\u003e\n    \u003cli\u003eCruelty‑free and ethically sourced, with vegan formulation.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eSuitable for a variety of hair types and routines, this conditioner supports a daily ritual that can complement both simple and more elaborate styling days.\u003c\/p\u003e\n  \u003ch3\u003eReal‑life moments\u003c\/h3\u003e\n  \u003cp\u003eFrom morning showers to post‑workout refresh, a quick 2–3 minute conditioning session may encourage easier detangling and a noticeable gloss in various lighting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this conditioner vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's vegan and cruelty-free, with ethically sourced ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use the conditioner for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply after shampoo, leave for 2–3 minutes, then rinse with cool water.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63261651796317,"sku":"B00BKO2KTE","price":38.81,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-yuzu-pomelo-glossing-conditioner-bottle.jpg?v=1769980206"},{"product_id":"100-pure-nourishing-body-cream-vanilla-bean-luxurious-hydration-for-all-skin-types-8-oz","title":"100% PURE Nourishing Body Cream Vanilla Bean – Luxurious Hydration for All Skin Types (8 oz)","description":"\u003ch2\u003eLuxurious hydration for thirsty skin\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Nourishing Body Cream Vanilla Bean, a creamy, fast-absorbing lotion designed to revitalize dry skin with a sensorial vanilla aroma and a velvety finish. This multi-benefit formula draws on clean, plant-powered ingredients to nourish without heaviness, making it a versatile addition to daily skincare for women and men.\u003c\/p\u003e\n\u003ch3\u003eSuper food for your skin\u003c\/h3\u003e\n\u003cp\u003eEvery application delivers a blend of potent vitamins, energizing green coffee, and vitamin C for a luminous, well-cared-for look. While not a medical claim, many users report the feel of firmer, more resilient skin with continued use.\u003c\/p\u003e\n\u003ch3\u003eHydrating replenishment from plants\u003c\/h3\u003e\n\u003cp\u003eDeeply moisturizing oils and butters create a soothing layer that helps soften rough patches and dryness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGrapeseed and pomegranate oils provide nourishing fats and antioxidants.\u003c\/li\u003e\n  \u003cli\u003eCocoa butter and avocado oils help smooth the surface and support softness.\u003c\/li\u003e\n  \u003cli\u003eAloe and rose hydrosol boost moisture retention and comfort.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHealthy glow head to toe\u003c\/h3\u003e\n\u003cp\u003eVitamin E and vitamin C work together to fortify the skin’s protective barrier and promote a radiant complexion. Cocoa butter and avocado calm flakiness, while the vanilla bean aroma adds a comforting spa-like routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFortifies moisture barrier with vitamin E and C.\u003c\/li\u003e\n  \u003cli\u003eSoothes dryness with cocoa butter, avocado, aloe, and rose hydrosol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMassage onto clean skin, AM or PM, focusing on dry areas. For best results, apply after a warm shower to lock in moisture and envelop the skin in a gentle vanilla bliss.\u003c\/p\u003e\n\u003ch3\u003eClean beauty you can trust\u003c\/h3\u003e\n\u003cp\u003eFrom vegan and gluten-free ingredients to cruelty-free sourcing and Made in the USA production, this body cream aligns with well-defined purity standards. No harsh fragrances or dyes are added, allowing the natural scent to come through.\u003c\/p\u003e\n\u003cp\u003eIncorporate this versatile lotion into your daily routine to enjoy soft, nourished skin and a subtle, comforting scent that complements any skincare ritual.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lotion suitable for all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for all skin types, including sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this cream vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula uses plant-based ingredients and is produced cruelty-free and vegan.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262007394653,"sku":"B001I6U028","price":41.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-nourishing-body-cream-vanilla-bean-bottle-front.jpg?v=1769984517"},{"product_id":"100-pure-coconut-lime-shower-gel-natural-hydrating-body-wash-for-all-skin-types-gluten-free","title":"100% PURE Coconut Lime Shower Gel – Natural Hydrating Body Wash for All Skin Types (Gluten Free)","description":"\u003ch2\u003eDaily luxury cleansing for the whole body\u003c\/h2\u003e\u003cp\u003eFrom the moment you open the bottle, the light citrus coconut aroma sets a fresh mood for your shower. The formula relies on a coconut oil base to create a creamy foam that lifts away dirt and oil while inviting skin to absorb moisture. This is more than a wash; it is a ritual that leaves skin feeling clean and nourished, not tight or dry.\u003c\/p\u003e\u003cp\u003eDesigned for all skin types, including sensitive skin, this shower gel emphasizes a gentle, hydrating experience. Aloe and hyaluronic acid work together to replenish moisture after cleansing, helping to soften dry areas and support a comfortable, supple feel without heaviness.\u003c\/p\u003e\u003ch2\u003eBotanical care for tone and vitality\u003c\/h2\u003e\u003cp\u003eRed algae, green tea, and rose hydrosol are blended to support a balanced appearance and a refreshed feel. The coconut oil base helps lock in moisture and maintain the skin’s natural lipid barrier as you rinse away impurities. The overall result is a clean, revived complexion after every shower.\u003c\/p\u003e\u003cp\u003eIn real life, you might reach for this gel in the morning to start the day with a bright scent, or unwind with an evening shower that becomes a small self care moment. The aroma blends a clean citrus lime with a hint of tropical coconut for a subtle, uplifting experience.\u003c\/p\u003e\u003ch2\u003eHow to use for best results\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eMassage onto damp skin to create a creamy lather\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and pat dry\u003c\/li\u003e\n\u003cli\u003eFollow with your daily moisturizer to seal in hydration\u003c\/li\u003e\n\u003cli\u003eFor an enhanced experience, use in a warm shower to amplify the scent\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy shoppers choose this formula\u003c\/h2\u003e\u003cp\u003e100% PURE emphasizes purity and responsible sourcing. The product is gluten-free and vegan, made in the USA, and designed to avoid harsh additives. It delivers a refreshing citrus coconut scent while staying aligned with a clean beauty ethos.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGently cleanses and moisturizes the whole body with a rich foam\u003c\/li\u003e\n\u003cli\u003eAloe and hyaluronic acid support surface hydration\u003c\/li\u003e\n\u003cli\u003eRed algae, green tea, and rose hydrosol may help tone and refresh the skin\u003c\/li\u003e\n\u003cli\u003eSkin-friendly coconut oil base helps retain moisture and protect the lipid barrier\u003c\/li\u003e\n\u003cli\u003eGluten-free, vegan, and Made in the USA with ethical sourcing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shower gel suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's designed for all skin types with gentle, plant-based ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it hydrate while cleansing?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Aloe and hyaluronic acid help replenish moisture during washing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262252958045,"sku":"B0BCHKFZCL","price":40.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100-percent-pure-coconut-lime-shower-gel-bottle-front.jpg?v=1769986959"},{"product_id":"100-pure-lip-glaze-sultry-tinted-lip-balm-with-cocoa-butter-vitamin-e-warm-peach-brown","title":"100% PURE Lip Glaze – Sultry Tinted Lip Balm with Cocoa Butter \u0026 Vitamin E (Warm Peach Brown)","description":"\u003cdiv\u003e\n  \u003ch2\u003eElevate Your Everyday Lip Look\u003c\/h2\u003e\n  \u003cp\u003eMeet 100% PURE Lip Glaze in Sultry—a carmine-free tinted lip balm that brings a warm peach brown tint to your lips. The shade is designed to enhance natural lip color rather than mask it, with pigment derived from plant-based sources and fruit extracts instead of synthetic dyes. The result is a subtle, versatile color you can wear from morning meetings to casual evenings without a heavy look.\u003c\/p\u003e\n  \u003cp\u003eIn practice, the product feels comfortable from the moment you apply it. The texture glides on smoothly, delivering coverage that’s noticeable but not overpowering. The color reads as a soft wash on lighter lips and a richer veil on deeper tones, making it a surprisingly adaptable addition to a busy routine.\u003c\/p\u003e\n\n  \u003ch3\u003eTexture, finish, and skin‑loving ingredients\u003c\/h3\u003e\n  \u003cp\u003eThe Lip Glaze blends a silky semi-gloss with nourishing plant oils. Cocoa butter and avocado butter deliver fatty acids that help lips feel moisturized, while rosehip oil and vitamin E contribute to a smooth surface and a natural sheen. The result is a lightweight layer that helps lips look healthy and hydrated throughout the day, without a sticky feel.\u003c\/p\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eLuxurious color drawn from plant-based pigments with a warm peach brown tone.\u003c\/li\u003e\n    \u003cli\u003eMoisturizing cocoa butter and avocado butter support dry lip comfort.\u003c\/li\u003e\n    \u003cli\u003eSilky semi-gloss finish imparted by rosehip oil and vitamin E.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cul\u003e\n    \u003cli\u003eVegan and cruelty-free formulation with no animal-derived ingredients.\u003c\/li\u003e\n    \u003cli\u003eFree from synthetic dyes; color comes from botanicals and natural pigments.\u003c\/li\u003e\n    \u003cli\u003eTravel-friendly packaging for quick, on‑the‑go touch-ups.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003cp\u003eWhy choose this formula? It’s designed to be a daily lip care option that respects your routine. The formulation is free from harsh irritants and animal testing, offering a practical alternative to heavier lip products when you want a balanced glow with nourishment.\u003c\/p\u003e\n\n  \u003cp\u003eHow to wear: Swipe once for a subtle tint, or layer for more color and shine. Use it as a nourishing base under your favorite lip color to boost moisture and hydration through the day. Reapply as needed to maintain the tint and sheen.\u003c\/p\u003e\n\n  \u003cp\u003eWho might love it: Anyone seeking a natural, warm-toned lip color with nourishing benefits, a smooth glide, and a responsible vegan and cruelty-free choice for daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the Lip Glaze Sultry vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is vegan and cruelty-free, with no animal-tested ingredients or processes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What color and finish should I expect?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A warm peach-brown tint with a silky semi-gloss finish for daily wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262431969629,"sku":"B007FJ1M4M","price":42.14,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-lip-glaze-sultry-swatches.jpg?v=1769989548"},{"product_id":"100-pure-green-tea-egcg-concentrate-face-cream-lightweight-hydrating-anti-aging-moisturizer-1-4-oz","title":"100% PURE Green Tea EGCG Concentrate Face Cream — Lightweight Hydrating Anti-Aging Moisturizer (1.4 oz)","description":"\u003cp\u003eDiscover the 100% PURE Green Tea EGCG Concentrate Face Cream, a lightweight daily moisturizer that blends antioxidant-rich botanicals with a fast-absorbing base. This formula pairs green tea EGCG concentrate with nourishing oils to deliver a refreshing finish that leaves skin feeling soft, supple, and ready for the day or night.\u003c\/p\u003e\n\u003cp\u003eTexture and scent: The cream glides on smoothly with a silky, barely-there feel. It carries a clean scent from plant extracts rather than synthetic fragrance, making it suitable for sensitive skin types while you wear it as part of your routine.\u003c\/p\u003e\n\u003ch3\u003eKey benefits from a botanical blend\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHydration that sinks in without heaviness, supporting daily skin comfort.\u003c\/li\u003e\n\u003cli\u003eAntioxidant-rich botanicals, including green tea, açai, and goji, to help protect against environmental stress.\u003c\/li\u003e\n\u003cli\u003eYerba mate water contributes vitamins C, E, and zinc to nourish skin balance.\u003c\/li\u003e\n\u003cli\u003eGreen tea oil helps balance oil production and provides a light astringent touch for acne-prone skin.\u003c\/li\u003e\n\u003cli\u003eGentle enough for all skin types, including sensitive complexions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture, use, and care\u003c\/h3\u003e\n\u003cp\u003eThe formula includes squalene and caffeine for a smooth application that enhances the skin’s natural glow. It’s designed for daily use on the face and neck, after cleansing or serum, and can be used morning or night to fit your routine.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply a pea to dime-sized amount to clean skin on face and neck.\u003c\/li\u003e\n\u003cli\u003eMassage in gentle upward strokes until fully absorbed.\u003c\/li\u003e\n\u003cli\u003eUse after toner or serum, or on its own for a lightweight hydration boost.\u003c\/li\u003e\n\u003cli\u003ePair with your sunscreen in the day for added protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eProduct integrity matters: this moisturizer is cruelty-free, vegan, gluten-free, and made in the USA. It is formulated without fragrances, heavy metals, or dyes, aligning with clean beauty standards while delivering a nourishing sensory experience.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this cream suitable for all skin types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's formulated for most skin types, including sensitive skin, with a lightweight, non-irritating feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this product in my routine?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply after cleansing and serums; use day or night for lightweight hydration and antioxidant support.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262446715229,"sku":"B076CRDXNN","price":43.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-green-tea-egcg-concentrate-face-cream-bottle.jpg?v=1769989784"},{"product_id":"100-pure-cocoa-butter-matte-lipstick-blood-orange-classic-brick-red-0-15-oz","title":"100% PURE Cocoa Butter Matte Lipstick – Blood Orange (Classic Brick Red) 0.15 oz","description":"\u003ch2\u003eAll-in-one color and care\u003c\/h2\u003e\n\u003cp\u003eMeet Blood Orange, a timeless brick red shade rendered with the brand’s fruit-pigmented technology. Rich in color, it draws from antioxidants found in grape, cherry, blueberry, and peach for a vibrant, multi-dimensional look. Designed to suit a wide range of skin tones, this shade offers a statement lip without sacrificing comfort or care.\u003c\/p\u003e\n\u003cp\u003eIn practice, you’ll notice a color payoff that stays true as you go about your day. The lipstick uses a non-drying formula that combines hydration with a bold, matte finish. The result is lips that look polished and feel comfortable from morning coffee to evening plans.\u003c\/p\u003e\n\u003ch2\u003eColor meets comfort\u003c\/h2\u003e\n\u003cp\u003eThe lipstick blends cocoa butter and shea butter with vitamin E to nourish lips as you wear it. A lightweight, powdery texture is achieved with soft rice powder, creating a flattering matte without the heaviness of traditional formulas. The result is a smooth, even application that’s easy to build—from a sheer veil to full-coverage color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating color payoff with a lasting, matte look\u003c\/li\u003e\n  \u003cli\u003eWeightless wear that avoids a heavy lip feel\u003c\/li\u003e\n  \u003cli\u003eNutritive cocoa and shea butters plus vitamin E for daily moisture\u003c\/li\u003e\n  \u003cli\u003eSimple to apply with or without a lip brush for a professional finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eClean beauty you can trust\u003c\/h2\u003e\n\u003cp\u003eTrue to its clean beauty philosophy, this lipstick is cruelty-free and ethically sourced. It’s gluten-free and vegan, with no added fragrances or synthetic dyes. Made in the USA, the product adheres to strict purity standards while delivering color and care in a single tube.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free, vegan, and gluten-free\u003c\/li\u003e\n  \u003cli\u003eNo heavy metals, fragrances, or dyes\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with well-researched ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal-life use, real possibilities\u003c\/h2\u003e\n\u003cp\u003eFrom a busy workday to a date night, Blood Orange provides a classic red that pairs with neutral or bold eye looks. The moisturizing base helps prevent dryness, so you can maintain a polished lip as you move through meetings, errands, and social events. While individual results vary, many users find it a versatile option for a long-lasting, comfortable lip color.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Blood Orange shade stand out and how does the formula feel on lips?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Blood Orange delivers a classic brick red with a comfortable, hydrating matte finish for everyday wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick suitable for sensitive lips and varied skin tones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It features cocoa butter, shea butter, and vitamin E in a vegan, gluten-free formula made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262546985309,"sku":"B01MQCKYLD","price":43.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-cocoa-butter-matte-lipstick-packaging.jpg?v=1769991046"},{"product_id":"100-pure-cocoa-butter-matte-lipstick-marrakesh-vibrant-fuchsia-0-15-oz","title":"100% PURE Cocoa Butter Matte Lipstick – Marrakesh (Vibrant Fuchsia), 0.15 oz","description":"\u003ch2\u003eBold color meets clean care with Marrakesh\u003c\/h2\u003e\n\u003cp\u003eMeet Marrakesh, a Cocoa Butter Matte Lipstick in a vivid fuchsia that flatters a wide range of skin tones. This shade is colored with the world’s first globally patented fruit-pigmented technology and infused with anti-aging antioxidants sourced from grape, cherry, blueberry, and peach. The result is a rich, nuanced color designed to read boldly in daylight and glow under softer evening light.\u003c\/p\u003e\n\u003cp\u003eThe formula emphasizes staying power without drying out the lips. It delivers full coverage with a matte finish that remains comfortable, so your lips look polished from start to finish. The lightweight feel comes from a gentle rice powder blend that helps achieve a smooth, no-shine appearance without heaviness or chalkiness.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVibrant Marrakesh shade delivers a bold fuchsia with depth and dimension across skin tones.\u003c\/li\u003e\n\u003cli\u003ePatented fruit-pigmented technology provides vivid color while leaning on natural pigment sources.\u003c\/li\u003e\n\u003cli\u003eHydrating, non-drying color payoff helps lips stay moisturized through the day.\u003c\/li\u003e\n\u003cli\u003eWeightless matte finish thanks to soft rice powder, plus a nourishing base with cocoa butter, shea butter, and vitamin E.\u003c\/li\u003e\n\u003cli\u003eEasy to apply: build color with a lip brush or liner for a professional edge.\u003c\/li\u003e\n\u003cli\u003eClean beauty credentials: vegan, gluten-free, cruelty-free, made in the USA with no harsh fragrances or dyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for and when to wear it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for busy mornings, photos, or evenings when you want a standout color with a refined matte look.\u003c\/li\u003e\n\u003cli\u003eGreat for those who want a color that remains vibrant while keeping lips comfortable throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to get the best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor precision, apply with a lip brush or pair with a lip liner to define edges.\u003c\/li\u003e\n\u003cli\u003eLayer for deeper intensity or blot for a softer, everyday look while preserving color payoff.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, Marrakesh offers a bold, versatile lip color backed by thoughtfully chosen ingredients and ethical manufacturing. It’s a shade for those who value both expression and clean beauty in their routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Marrakesh shade unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A vivid fuchsia color created with fruit-pigmented technology and a smooth matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the lipstick vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is vegan, gluten-free, cruelty-free, made in the USA, and free from harsh fragrances or dyes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262546919773,"sku":"B01MG80PMG","price":43.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-cocoa-butter-matte-lipstick-marrakesh-lipcolor.jpg?v=1769991043"},{"product_id":"100-pure-cocoa-butter-matte-lipstick-pink-canyon-dusty-pink-all-day-hydration-vegan-fruit-pigmented-color","title":"100% PURE Cocoa Butter Matte Lipstick – Pink Canyon (Dusty Pink) | All-Day Hydration, Vegan Fruit-Pigmented Color","description":"\u003cdiv\u003e\n  \u003ch2\u003ePink Canyon Matte Lipstick: Hydrating, Full-Coverage Color\u003c\/h2\u003e\n  \u003cp\u003ePink Canyon is a dusty pink shade developed with fruit-pigmented technology that uses pigments derived from grape, cherry, blueberry, and peach. This blend delivers a vibrant yet natural tone and introduces antioxidants to lips without overstating claims.\u003c\/p\u003e\n  \u003cp\u003eThe formula combines cocoa butter, shea butter, and vitamin E to provide color that feels moisturizing while maintaining a matte, non-shiny finish. A soft rice powder helps keep the look weightless and comfortable, so the color stays true from morning to evening.\u003c\/p\u003e\n  \u003ch3\u003eWhy this shade works for everyday wear\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eRich, buildable color with a lasting, hydrated feel\u003c\/li\u003e\n    \u003cli\u003eDusty pink tone designed to flatter a wide range of skin tones\u003c\/li\u003e\n    \u003cli\u003eFruit pigment technology yields bold yet natural color\u003c\/li\u003e\n    \u003cli\u003eSeamless day-to-night look with a comfortable matte finish\u003c\/li\u003e\n    \u003cli\u003eLightweight, non-drying wear that stays put through daily activities\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eKey ingredients and texture\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eSoft rice powder for a smooth matte finish without talc\u003c\/li\u003e\n    \u003cli\u003eCocoa butter and shea butter moisturize while you wear\u003c\/li\u003e\n    \u003cli\u003eVitamin E helps protect lips from dryness and environmental stress\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal life applications\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eIdeal for daily commutes, meetings, and social events\u003c\/li\u003e\n    \u003cli\u003eEasy to apply with or without a lip brush or liner for a professional finish\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eClean beauty and ethics\u003c\/h3\u003e\n  \u003cp\u003eMade with well-researched natural ingredients. Cruelty-free and vegan, gluten-free, and made in the USA without heavy metals, fragrances, or dyes.\u003c\/p\u003e\n  \u003cp\u003eIn addition, the shade complements all skin tones while keeping lips hydrated, making it a versatile option for many routines.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. 100% PURE Cocoa Butter Matte Lipstick is vegan, cruelty-free, gluten-free, and made in the USA with ethically sourced ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Pink Canyon a good everyday shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A dusty pink hue that flatters many skin tones, with a hydrating, comfortable matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262570840413,"sku":"B07B6DR56S","price":43.23,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-cocoa-butter-matte-lipstick-packaging_eeeb47d5-e709-4daa-a2ce-b92508d7da41.jpg?v=1769991430"},{"product_id":"100-pure-maracuja-oil-mascara-dramatic-volume-length-natural-fruit-pigments-vegan-dark-chocolate-0-35-oz","title":"100% PURE Maracuja Oil Mascara – Dramatic Volume \u0026 Length, Natural Fruit Pigments, Vegan, Dark Chocolate, 0.35 oz","description":"\u003ch2\u003eDiscover clean, vibrant lashes without compromise\u003c\/h2\u003e\n\u003cp\u003eMeet the 100% PURE Maracuja Oil Mascara, a thoughtfully designed mascara that blends fruit pigment technology with nourishing oils. The result is a deep, rich midnight-black color inspired by natural pigments, delivered in a formula that feels lightweight yet delivers presence from day to night. The look you see is buildable—from a subtle daily enhancement to dramatic, eye-catching definition—without the fear of clumps or flakes.\u003c\/p\u003e\n\u003cp\u003eInspired by the gentle power of fruit-derived pigments and Maracuja oil, this mascara coats each lash with a smooth, even layer. The result is length, separation, and a sense of volume that reads as feathery and natural rather than heavy or cakey. While you wear it, your lashes can appear lifted and defined, with a finish that holds its shape through routine activities and changing light.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDramatic volume and length achieved with a precision tapered oval brush that builds depth without stiffness\u003c\/li\u003e\n  \u003cli\u003eClump-free, flake-free wear thanks to a carefully balanced pigment system and conditioning oils\u003c\/li\u003e\n  \u003cli\u003eNatural fruit pigments paired with caffeine from black tea, coffee, and cocoa powder for color stability\u003c\/li\u003e\n  \u003cli\u003eMaracuja oil rich in linoleic acid supports a smooth glide and comfortable feel on lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn addition to performance, this mascara leans into clean beauty values. It features Pro-vitamin B5 and vitamin E to nourish lashes, plus lash-strengthening seaweed to support healthy-looking hair growth. The formula is vegan, cruelty-free, gluten-free, and Made in the USA, reflecting a commitment to ethical sourcing and responsible production.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply in thin coats starting at the base of the lashes, wiggling upward to separate and define\u003c\/li\u003e\n  \u003cli\u003eCool-tone, natural finish is ideal for everyday wear, with the option to layer for more drama\u003c\/li\u003e\n  \u003cli\u003eUse the tapered tip for precise application on outer corners or to reach shorter lashes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhile the product aims to enhance appearance with a clean, skin-friendly approach, it does not promise specific results. Instead, consider it a possibility for enriched lash definition, longer-looking lashes, and a reliable, comfortable wear that fits busy routines, evening plans, or anything in between.\u003c\/p\u003e\n\n\u003ch3\u003eWhy shoppers choose this mascara\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eClean ingredient philosophy without harsh fragrances or dyes\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, vegan, gluten-free with USA-made production\u003c\/li\u003e\n  \u003cli\u003eColor that comes from natural pigments, paired with oil-based conditioning for a smooth feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. 100% PURE Maracuja Mascara is vegan and cruelty-free, made without animal-derived ingredients and with ethical testing practices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this mascara smudge or flake during wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The lightweight, water-resistant formula resists smudging and flaking, with easy removal using standard makeup remover.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262699651421,"sku":"B01EB1OELE","price":43.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percent-pure-maracuja-oil-mascara-bottle.jpg?v=1769993310"},{"product_id":"100-pure-cocoa-butter-matte-lipstick-sahara-deep-neutral-nude-vegan-fruit-pigmented-all-day-moisture","title":"100% PURE Cocoa Butter Matte Lipstick Sahara – Deep Neutral Nude, Vegan Fruit Pigmented, All-Day Moisture","description":"\u003ch2\u003eWhy Sahara Lipstick Stands Out\u003c\/h2\u003e\u003cp\u003eMeet Sahara, a cocoa butter matte lipstick that blends color and care in one elegant tube. Built with 100% PURE fruit pigmented technology, this shade is crafted for depth and versatility, delivering a rich, nuanced neutral nude that complements many undertones.\u003c\/p\u003e\u003cp\u003eThe color reads as a deep neutral nude designed to work across a wide range of skin tones, offering a sophisticated, polished look that remains true through the day.\u003c\/p\u003e\u003ch3\u003eColor, Finish, and Wear\u003c\/h3\u003e\u003cp\u003eExperience a non drying, full coverage color payoff that stays put without a shiny surface. The matte finish feels weightless, thanks to a light rice powder base, delivering a refined, soft look with comfortable wear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHydration-rich formula with cocoa butter, shea butter, and vitamin E for ongoing lip conditioning\u003c\/li\u003e\n\u003cli\u003eAntioxidant-rich fruit pigments from grape, cherry, blueberry, and peach help keep color vibrant\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApplication is easy and precise. A lip brush or liner helps you achieve sharper edges, or apply directly for a smooth, editorial look that lasts through meals and daily wear.\u003c\/p\u003e\u003ch3\u003eClean Beauty and Ethics\u003c\/h3\u003e\u003cp\u003eBeauty that aligns with your values — cruelty-free, ethically sourced, gluten-free, vegan, and Made in the USA. The formula avoids fragrances, heavy metals, and unnecessary fillers, focusing on quality ingredients.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFree from harsh chemicals and synthetic irritants\u003c\/li\u003e\n\u003cli\u003eCertified vegan and gluten-free with transparent sourcing\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn short, Sahara offers a color that complements many complexions while delivering comforting moisture and a clean beauty story you can feel good about. Consider Sahara for everyday elegance or a polished evening look, with a shade that adapts to your mood without compromising comfort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Sahara shade unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A deep neutral nude created with fruit pigmented technology, designed to flatter many skin tones while delivering conditioning hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — Sahara is vegan, cruelty-free, gluten-free, and made in the USA with a clean ingredient list.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262902976861,"sku":"B07B6F1QH9","price":43.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-sahara-lipstick-swatch.jpg?v=1769996024"},{"product_id":"100-pure-hydra-drench-cream-daily-moisturizer-with-hyaluronic-acid-rose-water","title":"100% PURE Hydra Drench Cream – Daily Moisturizer with Hyaluronic Acid \u0026 Rose Water","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eIntroducing 100% PURE Hydra Drench Cream, a daily facial moisturizer crafted for all skin types. This lightweight, plant‑based formula blends vegan hyaluronic acid with rose water and nopal cactus extract to deliver comfortable hydration without a heavy, greasy feel.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eFOR OILY SKIN — hydrates without adding oil or heaviness, helping skin feel refreshed during the day.\u003c\/li\u003e\n  \u003cli\u003eULTRA LIGHTWEIGHT — absorbs quickly for a silky, non‑greasy finish.\u003c\/li\u003e\n  \u003cli\u003eDEEPLY HYDRATING — vegan hyaluronic acid helps lock in moisture while supporting a supple feel.\u003c\/li\u003e\n  \u003cli\u003eOMEGA NOURISHING — organic chia seed gel and oil provide omega fatty acids for desirable texture and comfort.\u003c\/li\u003e\n  \u003cli\u003eBETTER THAN WATER — rose water and nopal cactus extract offer hydration with soothing botanicals beyond plain water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTexture and experience\u003c\/h2\u003e\n\u003cp\u003eThe cream glides on with a soft, gel‑cream texture that melts into skin, leaving a hydrated, breathable surface rather than a heavy layer. It is designed to pair well with serums and makeup for a seamless daily routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a pea‑sized amount to clean skin, morning and night.\u003c\/li\u003e\n  \u003cli\u003eAllow it to absorb before layering other products or makeup.\u003c\/li\u003e\n  \u003cli\u003eFollow with SPF in the daytime for added protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eSuitable for all skin types, including those with oily complexions seeking lightweight hydration that won’t feel heavy or greasy.\u003c\/p\u003e\n\n\u003ch2\u003eWhy choose this formula\u003c\/h2\u003e\n\u003cp\u003eRooted in plant‑based goodness, the combination of vegan hyaluronic acid, rose water, and omega‑rich chia seed components supports a refreshing, everyday skincare ritual focused on comfort and balance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Hydra Drench Cream suitable for oily skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is ultra-lightweight and non-greasy, designed to hydrate without adding extra oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Hydra Drench different from ordinary moisturizers?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It combines vegan hyaluronic acid with rose water and omega‑rich chia seed gel for lightweight, comfortable hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262931747165,"sku":"B076CW7NX2","price":65.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-hydra-drench-cream-jar-closeup.jpg?v=1769996453"},{"product_id":"100-pure-lip-cheek-tint-cranberry-glow-natural-long-lasting-color","title":"100% PURE Lip \u0026 Cheek Tint Cranberry Glow — Natural, Long-Lasting Color","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eDiscover Cranberry Glow, a true cranberry-red lip and cheek tint powered by antioxidant-rich fruit pigments. This multitasking cream glides on semi-sheer, blending seamlessly to enhance your natural tone without relying on synthetic dyes. The versatile formula works for lips and cheeks, offering a low-maintenance routine with a soft, radiant finish.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday wear, Cranberry Glow gives you the freedom to build color from a subtle tint to a bolder flush while preserving a non-greasy, comfortable feel that stays put through your day.\u003c\/p\u003e\n\u003ch3\u003eTop benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFruit-pigmented color: Cranberry Glow delivers a genuine cranberry red derived from natural fruit pigments.\u003c\/li\u003e\n  \u003cli\u003eBeauty multitasker: Use on lips or as a cream blush for a cohesive, natural makeup look.\u003c\/li\u003e\n  \u003cli\u003eIntense moisture: Creamy shea and cocoa butter nourish lips and dry skin with fatty acids for lasting comfort.\u003c\/li\u003e\n  \u003cli\u003eNaturally radiant glow: Vitamin E and grapeseed oil contribute a healthy, non-greasy radiance.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free: The brand does not test ingredients or formulas on animals, aligning with ethical beauty practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture, color, and application ideas\u003c\/h3\u003e\n\u003cp\u003eThe semi-sheer finish lets your skin peek through, so the color appears lightweight and natural. Layering builds depth without caking, making it suitable for a wide range of skin tones and preferences. The creamy texture glides on smoothly, delivering a comfortable, non-sticky feel that wears gracefully through activities and weather shifts.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDirectly apply to lips for a cranberry-red tint that stays true and hydrating.\u003c\/li\u003e\n  \u003cli\u003e dab a small amount onto cheeks with a fingertip or brush to create a soft, flushed look.\u003c\/li\u003e\n  \u003cli\u003eBuild color gradually for more intensity, avoiding heaviness or slip.\u003c\/li\u003e\n  \u003cli\u003eBlend edges for a seamless, natural transition between lips and cheeks for a cohesive look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEthics and ingredients\u003c\/h3\u003e\n\u003cp\u003eFormulated with natural fruit pigments and nourishing butters, Cranberry Glow emphasizes comfort and radiance while steering clear of harsh synthetic dyes. The product aligns with cruelty-free standards, appealing to shoppers who value clean beauty essentials that fit into an everyday routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the 100% PURE Lip \u0026amp; Cheek Tint Cranberry Glow cruelty-free and suitable for everyday use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, 100% PURE is cruelty-free; the tint uses fruit pigments and nourishing butters for everyday color without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply the Cranberry Glow tint for lips and cheeks?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to lips for a cranberry red tint, or dab onto cheeks for a natural, buildable flush; blend with fingers or a brush.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":63262933582173,"sku":"B007QWRGDY","price":45.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/100percentpure-lip-cheek-tint-cranberry-glow-compact.jpg?v=1769996504"}],"url":"https:\/\/bretishharmonia.com\/collections\/100-pure-uk.oembed?page=2","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}