{"title":"Alex Costa UK","description":"\u003cp\u003eShop Alex Costa in the UK at British Harmonia. The Alex Costa range here covers conditioner, shampoo and hair care, from the Alex Costa Forte Series Hair Clay for Men to the Alex Costa Sea-Salt Spray by Forte Series. Delivery is free to every UK address.\u003c\/p\u003e\u003ch2\u003ePopular Alex Costa products\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/products\/alex-costa-forte-series-hair-clay-for-men-extreme-hold-matte-finish-natural-ingredients\"\u003eAlex Costa Forte Series Hair Clay for Men\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/alex-costa-sea-salt-spray-by-forte-series-beachy-volume-for-men-4-oz\"\u003eAlex Costa Sea-Salt Spray by Forte Series\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/alex-costa-hydrating-argan-oil-daily-hair-serum-for-men-forte-series-sulfate-free\"\u003eAlex Costa Hydrating Argan Oil Daily Hair Serum for Men\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/alex-costa-forte-series-clarifying-shampoo-for-men-hydrating-build-up-removal-8-oz\"\u003eAlex Costa Forte Series Clarifying Shampoo for Men\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/products\/alex-costa-forte-series-molding-paste-strong-hold-matte-finish-75-ml\"\u003eAlex Costa Forte Series Molding Paste\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBrowse more \u003ca href=\"\/collections\/hair-care\"\u003ehair care\u003c\/a\u003e, or see every brand we stock on our \u003ca href=\"\/pages\/shop-by-brand\"\u003eA–Z brand page\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"alex-costa-hydrating-argan-oil-daily-hair-serum-for-men-forte-series-sulfate-free","title":"Alex Costa Hydrating Argan Oil Daily Hair Serum for Men | Forte Series | Sulfate Free","description":"\u003ch2\u003eMeet the Hydrating Argan Oil Daily Hair Serum\u003c\/h2\u003e\u003cp\u003eFrom the Forte Series, this lightweight argan oil is designed for daily use. It primes hair for heat styling while delivering a soft, non greasy finish that washes out easily, so you can refresh quickly between routines.\u003c\/p\u003e\u003cp\u003eAs a modern pre styler, the serum prepares strands for heat exposure from straighteners, curling irons, or blow dryers. Expect hair that feels smoother and looks shinier without weighing you down, even on busy mornings.\u003c\/p\u003e\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydration that tames dry, unruly strands for easier styling\u003c\/li\u003e\n\u003cli\u003eLightweight formula with a non greasy finish that won’t weigh hair down\u003c\/li\u003e\n\u003cli\u003eSulfate free and paraben free formulation for daily use\u003c\/li\u003e\n\u003cli\u003eEasy washout for a quick refresh before bed or during the day\u003c\/li\u003e\n\u003cli\u003eFunctions as both a pre styler and a finishing serum for versatile use\u003c\/li\u003e\n\u003cli\u003eHelps soften coarse texture and tame flyaways for a neater silhouette\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho is it for\u003c\/h3\u003e\u003cp\u003eDesigned with men in mind, it suits those who style with heat tools or manage dry or damaged hair. The subtle scent adds a refined touch to daily care without being overpowering.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDispense a dime sized amount onto the palms\u003c\/li\u003e\n\u003cli\u003eSpread through damp hair from roots to ends\u003c\/li\u003e\n\u003cli\u003eUse a heat tool to lock in the oil\u003c\/li\u003e\n\u003cli\u003eFinish with your preferred styling product\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSensory note and care tips: the oil glides on smoothly, leaving a silky feel and a refined scent that fades as hair dries. It pairs well with other styling products for flexible looks.\u003c\/p\u003e\u003cp\u003eAbout Forte Series: created by Alex Costa, Forte Series brings salon grade ingredients to men care. The brand ships to 50 plus countries, reflecting a community of hair enthusiasts who value practical, no nonsense care.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Forte Series Hydrating Argan Oil Daily Hair Serum used for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight, sulfate-free serum for daily use as a pre-styler and finish that helps with manageability and shine on dry or hard-to-manage hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for men and all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for men, it can be used on dry or damaged hair and is lightweight with a non-greasy finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":63259990688093,"sku":"B08RRTJYKX","price":37.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/alex-costa-hydrating-argan-oil-bottle.jpg?v=1769970066"},{"product_id":"alex-costa-forte-series-hair-clay-for-men-extreme-hold-matte-finish-natural-ingredients","title":"Alex Costa Forte Series Hair Clay for Men | Extreme Hold, Matte Finish, Natural Ingredients","description":"\u003cp\u003eDiscover the Alex Costa Forte Series Hair Clay for Men, a premium styling solution designed for thick and coarse hair. This matte clay offers an all day extreme hold while keeping a natural, reworkable finish that wont feel stiff or greasy. It is built to move with you from the morning commute to evening plans, so you can reset your look without starting over.\u003c\/p\u003e\n\u003cp\u003eFormulated with nourishing natural ingredients including shea butter, castor oil, bentonite clay, kaolin clay, and argan oil, the product aims to support hair feel and scalp comfort. The result is hair with added body and flexibility, so you can shape, texturize, and redefine your style as your day evolves. The absence of heavy oils helps minimize residue on the pillow and on styling tools, making daily use a breeze.\u003c\/p\u003e\n\u003ch2\u003eVersatile styling for real life\u003c\/h2\u003e\n\u003cp\u003eWhether you are going for a clean, professional silhouette or a rugged texture with pronounced definition, this clay adapts. The extreme hold locks your chosen shape in place, while the matte finish preserves a natural look. A subtle cardamom and patchouli scent accompanies your grooming routine, confident without clinging to you.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEXTREME HOLD, MATTE FINISH - natural looking, reworkable texture with zero grease or crunch.\u003c\/li\u003e\n  \u003cli\u003eVOLUME \u0026amp; TEXTURE CLAY - works with thin, thick, wavy, or straight hair to create gravity defying volume and defined texture.\u003c\/li\u003e\n  \u003cli\u003eNOURISHING NATURAL INGREDIENTS - shea butter, castor oil, bentonite clay, kaolin clay, and argan oil.\u003c\/li\u003e\n  \u003cli\u003eSIGNATURE SCENT - cardamom and patchouli provide a subtle, modern aroma.\u003c\/li\u003e\n  \u003cli\u003eEASY WASHOUT - rinses out easily with warm water for a clean slate tomorrow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to use\u003c\/h2\u003e\n\u003cp\u003eStart with a small amount, rub between your palms to warm, then evenly distribute through dry or slightly damp hair. For stronger hold, add more in layers; for texture, work with fingertips. The formula is designed for reworkability without buildup, so you can adjust your style throughout the day.\u003c\/p\u003e\n\u003ch2\u003eWho its for\u003c\/h2\u003e\n\u003cp\u003eDesigned for men who want texture, volume, and definition while keeping a natural matte finish. It is particularly suited for thick or coarse hair, offering control without heaviness and with a comfortable, non sticky feel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is the Forte Series Hair Clay best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for thick or coarse hair, offering texture and definition with a natural matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply Alex Costa Hair Clay for the best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Rub a small amount between palms, warm it, then apply to dry or slightly damp hair and style as desired.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":63262046257501,"sku":"B08XDVNRHX","price":39.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/alex-costa-hair-clay-extreme-hold.jpg?v=1769984970"},{"product_id":"alex-costa-forte-series-molding-paste-strong-hold-matte-finish-75-ml","title":"Alex Costa Forte Series Molding Paste – Strong Hold, Matte Finish, 75 ml","description":"\u003cp\u003eMeet the Forte Series Molding Paste by Alex Costa, a lightweight texturizer designed for men who want natural volume and definition without weighing hair down. Packaged in a compact 75 ml tube, this product blends a strong, pliable hold with a touch of matte finish, helping you maintain a purposeful style from morning to evening. The formula is engineered for easy application and a weightless feel, so you can build texture without sacrificing lift or comfort. \u003c\/p\u003e\u003ch2\u003eKey benefits at a glance\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong hold with a matte finish.\u003c\/strong\u003e Keeps style looking natural and touchable without a glossy sheen.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless styling.\u003c\/strong\u003e Adds volume and texture without weighing hair down or creating stiffness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra versatile.\u003c\/strong\u003e Works for medium to thin hair, from beachy, tousled looks to sleek, slicked-back styles, and even beard grooming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature scent.\u003c\/strong\u003e Subtle cardamom and patchouli fragrance adds a refined aroma without overpowering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy washout.\u003c\/strong\u003e Rinse-out formula helps prevent residue and buildup at day's end.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWho it’s for and how it fits into your routine\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eIdeal for those with medium to thin hair seeking fuller appearance and texture.\u003c\/li\u003e\n\u003cli\u003eGreat for achieving a beachy, disheveled look or a controlled, polished finish.\u003c\/li\u003e\n\u003cli\u003eBeard-friendly: use sparingly to sculpt and add subtle texture to facial hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to get the look\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eStart with a pea-sized amount and warm it between your palms.\u003c\/li\u003e\n\u003cli\u003eDistribute evenly through dry or slightly damp hair, focusing on roots for lift or mid-shafts for texture.\u003c\/li\u003e\n\u003cli\u003eStyle with your fingers or a comb, then let the product set for a natural, flexible hold.\u003c\/li\u003e\n\u003cli\u003eRework during the day if needed to refresh texture or shape.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eDesigned by Alex Costa and crafted with salon-grade ingredients, this paste aims to balance performance with everyday usability. The 75 ml size supports convenient storage at home or on the go, and customers often note that the product washes out cleanly, leaving hair feeling refreshed. While results can vary by individual hair type and style, many users find this paste a reliable option for versatile, natural-looking styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Alex Costa Forte Series Molding Paste different from other pastes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It offers strong hold with a matte finish and a weightless feel for versatile styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this paste suitable for beard grooming?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, you can use it to shape facial hair for a natural, controlled texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":63262098096477,"sku":"B08RRWV837","price":40.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/alex-costa-molding-paste-forte-series-strong-hold.jpg?v=1769985686"},{"product_id":"alex-costa-forte-series-hair-texture-powder-volumizing-powder-for-men-0-1-oz","title":"Alex Costa Forte Series Hair Texture Powder – Volumizing Powder for Men (0.1 oz)","description":"\u003ch2\u003eBoost volume and texture with Forte Series Texture Powder\u003c\/h2\u003e\u003cp\u003eMeet the Hair Texture Powder by Forte Series, created for men who want quick lift and natural-looking texture without heaviness. Designed for dry hair, a light sprinkle at the crown or roots instantly adds body, helping you shape crops, crew cuts, or casual quiffs. The matte finish keeps shine in check while staying true to a natural look you can rework during the day. This powder is sulfate and paraben free, and it is fragrance-free, so it blends seamlessly into your routine without competing with other scents or skincare products.\u003c\/p\u003e\u003cp\u003eEach jar is crafted to be economical: a small amount goes a long way, and daily use can stretch the product while preserving its lightweight feel. The result is a versatile styling tool that supports both subtle daily looks and more textured, deliberate styles.\u003c\/p\u003e\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstant volume and texture for fine or flat hair\u003c\/li\u003e\n\u003cli\u003eInvisible, weightless hold that helps maintain a natural shape\u003c\/li\u003e\n\u003cli\u003eOil absorption with a matte finish for a clean silhouette\u003c\/li\u003e\n\u003cli\u003eSulfate and paraben free formula suitable for everyday styling\u003c\/li\u003e\n\u003cli\u003eFragrance-free option to keep the focus on your hair and style\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWho is this for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFine or thin hair needing lift without heaviness\u003c\/li\u003e\n\u003cli\u003eMen with crop cuts, crew cuts, fringe styles, or messy quiffs\u003c\/li\u003e\n\u003cli\u003eThicker hair that wants texture and volume without weighing down\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eStart with dry hair\u003c\/li\u003e\n\u003cli\u003eSprinkle a small amount into the roots or crown\u003c\/li\u003e\n\u003cli\u003eScrunch and distribute with your fingers to build texture\u003c\/li\u003e\n\u003cli\u003eRework during the day as needed for your desired shape\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAbout Forte Series\u003c\/h3\u003e\u003cp\u003eForte Series was founded by the men’s lifestyle influencer Alex Costa, with feedback from a thriving community of hair enthusiasts. The line emphasizes salon-grade ingredients and practical, user-friendly styling for men across more than 50 countries.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Forte Series Hair Texture Powder designed for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for men with fine or thick hair seeking volume, texture, and a natural matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use Forte Series Texture Powder?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dust a small amount on dry hair, then scrunch and distribute with fingers for quick lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":63337242919261,"sku":"B0B67BDPSC","price":33.51,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/alex-costa-texture-powder-bottle.jpg?v=1770465617"},{"product_id":"alex-costa-hydrating-hair-conditioner-for-men-forte-series-deep-treatment","title":"Alex Costa Hydrating Hair Conditioner for Men | Forte Series Deep Treatment","description":"\u003ch2\u003eElevate your grooming routine with Forte Series Hydrating Conditioner\u003c\/h2\u003e\n\u003cp\u003eDesigned for men who value simplicity and effective care, the Alex Costa Hydrating Hair Conditioner from Forte Series delivers a rich, dense conditioning experience without sulfates. Infused with cocoa butter for deep moisture and enhanced by a blend of natural ingredients, this conditioner aims to smooth and prep hair for styling while keeping sensitivity-prone scalps comfortable.\u003c\/p\u003e\n\u003ch3\u003eKey benefits and what to expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration that nourishes dry strands while helping hair feel softer and more manageable.\u003c\/li\u003e\n  \u003cli\u003ePreparation for styling with a smooth, even canvas that supports various hair textures.\u003c\/li\u003e\n  \u003cli\u003eA refreshing peppermint aroma that lingers softly after use, adding a sense of freshness to your routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredient highlights\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCocoa Butter: a deep-penetrating moisturizer that helps condition both hair fibers and the scalp.\u003c\/li\u003e\n  \u003cli\u003eMurumuru Butter: a rich emollient that helps hair feel silky and easier to detangle.\u003c\/li\u003e\n  \u003cli\u003eTea Tree Oil: offers a gentle cleansing feel and can help maintain scalp comfort.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed Rice Proteins: contribute light texture and body without heaviness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture and sensory experience\u003c\/h3\u003e\n\u003cp\u003eThat dense, luxurious formula spreads smoothly, coating each strand for even distribution. The refreshing peppermint scent provides a clean, invigorating sensory note without overpowering the hair.\u003c\/p\u003e\n\u003ch3\u003eHow it fits your routine\u003c\/h3\u003e\n\u003cp\u003eIdeal for dry or damaged hair and for anyone seeking a sulfate-free option that supports daily styling. It works well across hair types, helping you feel confident as you move from wash to style.\u003c\/p\u003e\n\u003ch3\u003eBrand story\u003c\/h3\u003e\n\u003cp\u003eForte Series is built around Alex Costa’s mission to deliver salon-grade ingredients through a community-driven line. The conditioner reflects a commitment to real-life grooming, with products trusted in dozens of countries and designed for everyday use.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply after shampooing, distributing from mid-length to ends.\u003c\/li\u003e\n  \u003cli\u003eLeave for 1–2 minutes to let the formula work, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eStyle as desired for a smoother, more controllable finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Forte Series Hydrating Conditioner sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, this conditioner is formulated without sulfates to respect sensitive scalps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Alex Costa Hydrating Conditioner for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply after shampoo, distribute evenly, wait 1–2 minutes, then rinse for smooth, ready-to-style hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":63341093716317,"sku":"B08RS142V2","price":36.82,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/alex-costa-hydrating-conditioner-bottle-pour.jpg?v=1770495726"},{"product_id":"alex-costa-forte-series-clarifying-shampoo-for-men-hydrating-build-up-removal-8-oz","title":"Alex Costa Forte Series Clarifying Shampoo for Men – Hydrating \u0026 Build-Up Removal (8 oz)","description":"\u003ch2\u003eRefresh and clarify with Alex Costa Forte Series Clarifying Shampoo for Men\u003c\/h2\u003e\n\u003cp\u003eMeet the Forte Series Clarifying Shampoo from Alex Costa, a hydrating formula designed to remove buildup and refresh the scalp. This 8 oz bottle brings salon-grade standards to a home routine, giving you a clear canvas after every wash and a cool, comfortable feel as you rinse.\u003c\/p\u003e\n\u003cp\u003eBuildup happens when daily styling adds up — clays, waxes, pomades, and other products can linger. The clarifying action targets these deposits without harsh sulfates, helping hair feel lighter and the scalp breathe again. The result is a refreshing sensation and a sense of cleanliness that lasts through the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep cleanse from roots to tips, helping remove styling product residues.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula that is gentler on skin and hair while you cleanse.\u003c\/li\u003e\n  \u003cli\u003ePreps hair for styling by providing a neutral canvas for your favorite products.\u003c\/li\u003e\n  \u003cli\u003eEasy to use with clear instructions and salon-grade ingredients you can trust.\u003c\/li\u003e\n  \u003cli\u003eDesigned with a lasting cooling sensation to feel fresh after every wash.\u003c\/li\u003e\n  \u003cli\u003eCrafted by a brand founded by Alex Costa, focused on men’s grooming with real‑world feedback.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eReal-life use cases include after gym sessions when you want a quick, thorough cleanse or busy mornings when you need to reset a heavy styling routine. The formula is gentle enough to be used regularly, and it pairs well with the Forte Series Hydrating Conditioner for added moisture and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHow to use in a few steps: thoroughly wet hair with cool water, apply a quarter-sized amount, massage into the scalp, rinse completely, then follow with conditioner.\u003c\/li\u003e\n  \u003cli\u003eFrequency suggestions: use once or twice a week or as needed to remove buildup from ongoing styling (clays, waxes, pomades).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, this clarifying shampoo offers a practical way to start fresh, especially if you’re aiming for a clean slate before styling a new look. It emphasizes a comfortable feel and a professional-grade approach, while avoiding promises and focusing on possibilities for your grooming routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use the Forte Series Clarifying Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Recommended 1–2 times weekly or as needed to remove buildup; follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo suitable for sensitive scalps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Formulated to be gentle and sulfate-free, offering a cooling, comfortable feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":63341093847389,"sku":"B08RS6YCJK","price":36.57,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/alex-costa-forte-series-clarifying-shampoo-bottle.jpg?v=1770495718"},{"product_id":"alex-costa-sea-salt-spray-by-forte-series-beachy-volume-for-men-4-oz","title":"Alex Costa Sea-Salt Spray by Forte Series – Beachy Volume for Men, 4 oz","description":"\u003ch2\u003eExperience beachy volume and natural texture\u003c\/h2\u003e\n\u003cp\u003eElevate everyday styling with Alex Costa Sea-Salt Spray by Forte Series. This lightweight texturizing spray is designed for men who want lift, definition, and a touchable finish that looks effortlessly natural. The formula leans into a sea-kissed vibe, helping you shape waves and enhance movement without stiffness or heaviness.\u003c\/p\u003e\n\u003cp\u003eWhether you’re aiming for relaxed, casual texture or more defined waves, this sea-salt spray adapts to your routine. It works well on straight, wavy, or curly hair, giving you versatility from day to day while maintaining a flexible, natural feel. Use it as a pre-styler for extra body or as a post-styling boost to refresh texture between washes.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients and what they do\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMarine sea salt adds texture and grip for easy shaping.\u003c\/li\u003e\n  \u003cli\u003eKelp extract delivers a variety of vitamins, minerals, and iodine to support overall hair vitality.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed rice proteins help hair retain moisture for a smoother feel.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and paraben-free formula keeps the routine clean without harsh additives.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePre-styling: Apply 3–5 spritzes to towel-dried hair, then sculpt with fingers or a brush while blow-drying for volume and texture.\u003c\/li\u003e\n  \u003cli\u003eCasual beach look: Work 3–5 spritzes into dry hair at the roots, then scrunch and shape while using a cool setting.\u003c\/li\u003e\n  \u003cli\u003eLock in texture: Follow with your favorite styling product if you want extra hold or definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTexture ideas and benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eEnhances natural curls or waves with softer, touchable texture.\u003c\/li\u003e\n  \u003cli\u003eCreates a looser, beach-inspired finish that scales from subtle to defined.\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair types, from thin and straight to thick and curly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy choose Forte Series\u003c\/h3\u003e\n\u003cp\u003eForte Series, founded by men's lifestyle influencer Alex Costa, develops salon-grade hair care for men with real-world usage in mind. The products are built to deliver flexible texture, with ingredients chosen to support comfortable wear across various climates and hair types. This sea-salt spray is a practical addition for those who want effortless, natural-looking volume without a heavy feel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is Alex Costa Sea-Salt Spray suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for all hair types, from straight to curly, offering volume and texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use the spray for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to damp hair for lift, or mist on dry hair to create a loose, beachy texture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Alex Costa","offers":[{"title":"Default Title","offer_id":63341119078749,"sku":"B08YNMFVWP","price":36.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1037\/4345\/5581\/files\/alex-costa-sea-salt-spray-bottle.jpg?v=1770496054"}],"url":"https:\/\/bretishharmonia.com\/collections\/alex-costa-uk.oembed","provider":"British Harmonia | Natural Makeup \u0026 Fragrance by British Harmonia UK","version":"1.0","type":"link"}