100% PURE UK

Meet Naked: a sheer, peachy nude lip gloss for everyday radiance Naked from 100% PURE delivers a warm peachy nude tint that reads as natural on most skin tones. It is pigmented with antioxidant-rich fruits rather than synthetic dyes, offering a subtle color that...

Step into a refreshing scalp cleanse with the 100% PURE Burdock & Neem Healthy Scalp Shampoo. This replenishing cleanser blends botanical actives with hydrating botanicals to purify, moisturize, and balance the scalp, helping hair feel lighter, softer, and more presentable after wash days. Purify,...

Color meets skincare in Alpine Rose Designed for fair skin with a cool undertone, Alpine Rose uses a globally patented fruit-pigmented technology that blends color with antioxidants from fruits and vegetables. The shade harmonizes with pale complexions while delivering a natural, balanced baseline for...

Silky, non-greasy hydration for busy daysExperience 100percentPURE French Lavender Hand Cream, a luxurious blend designed to pamper dry hands with a soft, non-greasy finish. The creamy formula combines cocoa butter and avocado oil to layer skin in comforting moisture, while lavender offers a soothing...

Experience a coconut-inspired hand cream designed to deliver lasting daily hydration. This vegan, cruelty-free formula blends shea butter, cocoa butter, and lightweight emollients to create a soft, cushiony feel that absorbs without heaviness. The result is a comfortable, nourished surface that smells faintly tropical...

Bright cleansing for every inch of skin Refresh your daily routine with a citrusy, indulgent wash that cleanses without stripping. The 100% PURE Pink Grapefruit Shower Gel delivers a lively foamy experience paired with a soft, bracing scent that lingers pleasantly after your shower....

Elevate Your Lashes with a Clean, Plant-Powered Formula Experience the 100% PURE Maracuja Oil Mascara, a luxury mascara designed to deliver dramatic length and voluminous depth while honoring clean beauty values. This wand uses the world’s first globally patented fruit-pigmented technology, infused with luscious...

Revitalize dry, thinning hair with a volumizing cleanse Experience a refreshing, plant-powered wash designed to add volume and clarity without stripping moisture. 100% PURE Kelp & Mint Volumizing Shampoo blends sea kelp with peppermint and botanical extracts to deliver plump hydration and a vivid,...

Meet Pretty Naked II, a versatile all-in-one makeup compact designed for real-life moments—from the quick morning routine to an evening out. This single palette blends a subtle highlighter, a blush, and a three-shade eye trio in nude to smoky tones. The color comes from...

Meet your new everyday foundation100% PURE Healthy Foundation blends science and fruit-powered color to deliver full-face coverage with a lightweight, breathable feel. The Sand shade is designed for light-to-medium skin with neutral undertones, offering a natural, skin-like match while incorporating antioxidant-rich fruit pigments.Radiant color...

A Shade Designed for Fair Skin with Pink Undertones The 100% PURE Alpine Rose Fruit Pigmented Healthy Foundation is crafted for lighter complexions. It relies on natural fruit pigments from peach and apricot to deliver color without synthetic dyes, creating a believable, skin-like tone...

Overview Discover Cranberry Glow, a true cranberry-red lip and cheek tint powered by antioxidant-rich fruit pigments. This multitasking cream glides on semi-sheer, blending seamlessly to enhance your natural tone without relying on synthetic dyes. The versatile formula works for lips and cheeks, offering a...

Overview Introducing 100% PURE Hydra Drench Cream, a daily facial moisturizer crafted for all skin types. This lightweight, plant‑based formula blends vegan hyaluronic acid with rose water and nopal cactus extract to deliver comfortable hydration without a heavy, greasy feel. Key benefits FOR OILY...

Why Sahara Lipstick Stands OutMeet Sahara, a cocoa butter matte lipstick that blends color and care in one elegant tube. Built with 100% PURE fruit pigmented technology, this shade is crafted for depth and versatility, delivering a rich, nuanced neutral nude that complements many...

Discover clean, vibrant lashes without compromise Meet the 100% PURE Maracuja Oil Mascara, a thoughtfully designed mascara that blends fruit pigment technology with nourishing oils. The result is a deep, rich midnight-black color inspired by natural pigments, delivered in a formula that feels lightweight...

Pink Canyon Matte Lipstick: Hydrating, Full-Coverage Color Pink Canyon is a dusty pink shade developed with fruit-pigmented technology that uses pigments derived from grape, cherry, blueberry, and peach. This blend delivers a vibrant yet natural tone and introduces antioxidants to lips without overstating claims....

Bold color meets clean care with Marrakesh Meet Marrakesh, a Cocoa Butter Matte Lipstick in a vivid fuchsia that flatters a wide range of skin tones. This shade is colored with the world’s first globally patented fruit-pigmented technology and infused with anti-aging antioxidants sourced...

All-in-one color and care Meet Blood Orange, a timeless brick red shade rendered with the brand’s fruit-pigmented technology. Rich in color, it draws from antioxidants found in grape, cherry, blueberry, and peach for a vibrant, multi-dimensional look. Designed to suit a wide range of...

Discover the 100% PURE Green Tea EGCG Concentrate Face Cream, a lightweight daily moisturizer that blends antioxidant-rich botanicals with a fast-absorbing base. This formula pairs green tea EGCG concentrate with nourishing oils to deliver a refreshing finish that leaves skin feeling soft, supple, and...

Elevate Your Everyday Lip Look Meet 100% PURE Lip Glaze in Sultry—a carmine-free tinted lip balm that brings a warm peach brown tint to your lips. The shade is designed to enhance natural lip color rather than mask it, with pigment derived from plant-based...